New Food Products Launch Ahead of Rosh Hashanah Holiday

As the Jewish New Year approaches, Israeli supermarket shelves are being stocked with a variety of new food products, ranging from holiday-specific items to innovative twists on everyday staples. Companies are introducing limited editions and permanent additions to their product lines, aiming to capture consumer interest during the festive season and beyond.

Tasters Choice, by Osem-Nestle, is launching "Summer Mix," a series of cold coffee recipes developed in collaboration with mixologist Ariel Leizgold. These recipes include layered matcha latte, a banana colada combining coffee and dessert, salted honey with cinnamon, and a coffee and tonic with orange juice, offering a novel way to prepare cold coffee at home using readily available ingredients.

Ben & Jerry's is bringing back its popular "Chubby Hubby" ice cream flavor after a consumer poll selected it from a list of discontinued options. The flavor, featuring vanilla ice cream with peanut butter-filled chocolate chips, fudge swirls, and peanut butter swirls, has a unique origin story stemming from an office prank.

For the holiday table, Cafe Bigga is introducing a gluten-free caramel apple crumble cake with pistachio cream and honey, designed to align with traditional Rosh Hashanah flavors. Carmel Winery is releasing a new Cabernet Sauvignon from its Selected series, a 2025 vintage described as young and fruity with notes of plum and coffee, aged in stainless steel tanks.

Strauss is expanding its pantry offerings with two new corn products: sweet crunchy corn and crunchy corn with no added sugar, both packaged in resealable Tetra cartons for versatility as a side dish, snack, or ingredient. Additionally, Barilla is launching a limited edition pasta shaped like racing car wheels, a collaboration with the Formula 1 world, aimed at families and motorsport enthusiasts.