Israeli Consumers Flock to Traditional Honey Cakes for Rosh Hashanah

Na'aman Bakery has launched a new holiday collection that blends over 80 years of culinary heritage with contemporary innovation, aiming to enrich the family holiday table. A survey conducted across the chain's 65 branches nationwide reveals a strong consumer preference for honey, with demand for honey cakes increasing by 15.5% leading up to the holiday. The average Israeli family purchases approximately 4.7 honey cakes during the holiday period.

Na'aman Bakery attributes this trend to consumers seeking stability, comfort, and childhood memories in familiar, natural holiday flavors during busy times. The new collection features classic honey cakes made with pure honey, cinnamon, ginger, and cloves, priced at 39 NIS, with variations including almond crumble, walnuts, and cranberry-pecan.

A premium series, priced at 50 NIS, offers gourmet innovations such as a honey, nut, and cinnamon roulade with crumble topping, a kadayif pistachio honey roulade, and a honey-chocolate espresso kugelhupf. For those seeking richer desserts, a cream cake series is available for 69 NIS, including a pistachio honey queen roll with vanilla chantilly and kadayif, and a chocolate peanut butter honey queen roll.

The holiday offerings are complemented by decorative crown challah with honey and sesame glaze, pull-apart ball challah, traditional honey cookies (dubesheniyat) at 25 NIS each or three for 59.90 NIS, and honey-chocolate chip cookies. Yemi Na'aman She'ach, co-owner of Na'aman Bakery, stated that the company aimed to provide customers with more this year, including a richer collection, larger cakes, and more accessible pricing. The classic honey cake has been increased in size from 550g to 600g while its price was reduced. Na'aman Bakery expressed pride in continuing its 80-year tradition of baking flavors that connect generations and wished all Israelis a sweet, peaceful, and prosperous new year.