Israeli Brands Launch New Summer Snacks and Dairy Products on Store Shelves

Several new food products have been introduced to Israeli supermarket shelves this week, offering consumers a variety of innovative snacks and dairy options. Osem launched "Bisli Surprise Mix," a snack pack with a hidden combination of three different Bisli flavors, revealed only upon opening. G'd Milk expanded its yogurt drink line with three summer-inspired flavors: Asa-Coconut, Malabi, and Mango Lassi, drawing from global dessert influences.

The Biga café chain introduced a giant 22 cm diameter pancake weighing about half a kilogram, designed for sharing and sold with special sauces for home heating. Tnuva broadened its Napoleon cream cheese range by adding a natural-flavored version with just 9% fat, the brand's lowest fat content to date. Sanforst released a new frozen category featuring pre-cut potato and sweet potato cubes, simplifying meal preparation without peeling or chopping.

Tnuva's Alternative brand unveiled an oat drink made from only four ingredients: water, oats, coconut oil, and salt. Fitness launched a new granola combining clusters with toasted corn flakes for added crunch, suitable as cereal or a snack. Osem-Nestle introduced two protein-enriched cereal variants, CRUNCH Protein and CINI MINIS Protein, expanding their protein product line. Finally, Zoglovek expanded its deli meat range with three new products, tea salami, chicken pastrami, and smoked beef pastrami, in resealable packaging.

These launches reflect current trends in convenience, health-conscious options, and social media-driven food experiences, providing consumers with fresh choices for summer snacking and meals.