Israeli Rapper Tuna and Manager Lior Miller End Eight-Year Partnership
Translated & summarized from Walla by baba
Israeli rapper Tuna and his longtime manager Lior Miller have ended their eight-year professional relationship due to disagreements. Tuna will now be managed by Rotem Florentin and Ofer Nevero, while Miller stays involved in managing live shows. Both expressed gratitude for their shared journey and achievements.
The story in 6 lines · by baba
- Tuna and manager Lior Miller end their eight-year partnership due to disagreements.
- Tuna's new managers are Rotem Florentin and Ofer Nevero.
- Miller will continue managing Tuna's live performances behind the scenes.
- Both posted public messages thanking each other for their collaboration.
- Miller began managing Tuna in 2018 after Tuna's rise to fame in 2015.
- Tuna recently faced fan criticism over commercial endorsements, canceling a fashion deal.
Israeli rapper and singer Tuna (Itay Zvulun) announced on Friday his split from longtime personal manager Lior Miller after eight years of collaboration. Both shared posts on social media expressing gratitude for their work together, citing mutual respect despite recent disagreements that led to the decision to part ways. Initially kept private, the separation was made public as awareness grew.
Going forward, Tuna will be managed by Rotem Florentin and Ofer Nevero, while Miller will remain involved behind the scenes as the manager of Tuna's live performances. In his Instagram post, Tuna thanked Miller for the "heart, faith, experiences, and successes" they shared, highlighting the journey of spreading music and fulfilling dreams together.
Miller also posted a farewell message, calling Tuna one of the most important and influential artists in Israel and reflecting on their shared achievements and challenges. He emphasized that although stepping down as Tuna's manager, he will continue focusing on booking and producing shows, remaining part of Tuna's "spaceship" team.
Lior Miller began his career as a doorman and actor before moving into music consulting and production. He started managing Tuna in 2018, after Tuna rose to fame in 2015. Recently, Tuna faced criticism from fans accusing him of "commercialization" due to brand endorsements, leading him to cancel a fashion campaign amid backlash.
This managerial change marks a new chapter for Tuna as he continues his music career with new management support.
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