Sephora Collection Products to Be Officially Imported to Israel via Glam 42, No Sephora Stores Planned

The global Sephora brand has announced its first official agreement to import Sephora Collection products into Israel through a partnership with the Israeli beauty retailer Glam 42. Under the deal, Sephora Collection items will be sold in select Glam 42 stores and pop-up locations in Azrieli malls in Jerusalem, Tel Aviv, and Ayalon for an initial period of six months, with plans for expansion. Sephora clarified that this is a temporary sales agreement and that there are no plans to open Sephora-branded stores in Israel.

Glam 42 will offer a curated selection of authentic Sephora Collection products, purchased directly from Sephora Collection in France. The agreement covers continuous supply, with an initial shipment of 120 to 150 product barcodes out of the brand’s total 800. The partnership is expected to last at least one year, with potential for product range expansion based on Sephora Collection’s discretion.

Glam 42 emphasized its role as an independent Israeli beauty retailer specializing in importing and retailing international beauty and fragrance brands such as FUGAZZI, Essential Parfums, and BORNTOSTANDOUT. The addition of Sephora Collection strengthens Glam 42’s portfolio and market position in Israel’s beauty sector. The company reiterated that the Sephora Collection products sold are not overstock, outlet, or sourced externally, but genuine items supplied under the new agreement.