Sephora Confirms No Plans to Open Stores in Israel, Products Sold Exclusively Through GLAM42
Translated & summarized from Walla by baba
Sephora has officially denied plans to open stores in Israel, confirming its Sephora Collection products will be sold exclusively through Israeli retailer GLAM42 starting August 19 via pop-ups and online. The products will be original imports from France, and GLAM42 emphasized it is an independent chain, not Sephora itself.
The story in 6 lines · by baba
- Sephora denies plans to open standalone stores in Israel.
- Sephora Collection products will be sold exclusively by Israeli retailer GLAM42.
- GLAM42 will launch sales on August 19 with pop-ups in Azrieli malls and online.
- Products are original imports from France, not overstock or outlet items.
- GLAM42 is an independent Israeli chain, not a Sephora franchise.
- The move expands GLAM42's portfolio and market presence in Israel.
Amid recent rumors about Sephora's entry into the Israeli market, the international beauty giant has officially clarified that it has no intention of opening standalone stores in Israel. The company confirmed that its private label, Sephora Collection, will be available exclusively through the Israeli beauty retailer GLAM42 under a temporary sales agreement.
GLAM42 announced it will begin officially importing and selling Sephora Collection products from France starting August 19, with dedicated pop-up spaces in Azrieli malls and select GLAM42 stores, as well as online. Sephora emphasized that these products are original and sourced directly from Sephora Collection in France, not overstock or outlet items.
The clarification follows initial reports that sparked speculation in the local retail market, including cautious responses from the Azrieli Group, which operates the malls hosting the pop-ups. GLAM42 stressed that it is an independent Israeli beauty chain and that this partnership does not represent Sephora opening stores in Israel. The move is part of GLAM42's strategy to expand its portfolio and strengthen its position in the Israeli beauty market.
