Sephora Confirms No Plans to Open Stores in Israel, Products Sold Exclusively Through GLAM42
Amid recent rumors about Sephora's entry into the Israeli market, the international beauty giant has officially clarified that it has no intention of opening standalone stores in Israel. The company confirmed that its private label, Sephora Collection, will be available exclusively through the Israeli beauty retailer GLAM42 under a temporary sales agreement.
GLAM42 announced it will begin officially importing and selling Sephora Collection products from France starting August 19, with dedicated pop-up spaces in Azrieli malls and select GLAM42 stores, as well as online. Sephora emphasized that these products are original and sourced directly from Sephora Collection in France, not overstock or outlet items.
The clarification follows initial reports that sparked speculation in the local retail market, including cautious responses from the Azrieli Group, which operates the malls hosting the pop-ups. GLAM42 stressed that it is an independent Israeli beauty chain and that this partnership does not represent Sephora opening stores in Israel. The move is part of GLAM42's strategy to expand its portfolio and strengthen its position in the Israeli beauty market.
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