Cosmetics Brand ADAH Opens First Northern Store in Haifa
Translated & summarized from Maariv by baba
The cosmetics and skincare brand ADAH, founded by Ada Zorgan, has opened its first permanent store in northern Israel at the Ofer Grand Canyon mall in Haifa. The launch event attracted hundreds of customers and several Israeli celebrities. The brand's CEO highlighted the region's significant potential and the store's role in the company's growth.
The story in 5 lines · by baba
- ADAH, a cosmetics and skincare brand, opened its first permanent northern store in Haifa.
- The new store is located at the Ofer Grand Canyon mall and offers professional makeup and skincare.
- Hundreds of customers and several Israeli celebrities attended the store's launch event.
- The brand's CEO sees significant potential in the northern region for growth.
- Customers in northern Israel previously had to travel south or order online for ADAH products.
The cosmetics and skincare brand ADAH, founded by makeup artist Ada Zorgan, has opened its first permanent store in northern Israel, located at the Ofer Grand Canyon mall in Haifa. Previously, customers in the north had to travel south or order online for the brand's professional makeup and skincare products.
The new store will offer the brand's full range of professional makeup and skincare items, with staff available to assist customers in selecting suitable products. The launch event was attended by hundreds of customers eager to explore the new location and take advantage of the brand's November discounts.
Several Israeli celebrities and public figures were present to celebrate the opening, including Shali Sabriyanikov, Yuval Me'atuk, Linor Pahima and her daughter Helel, Avital Davidovich, Ron Shekel, and Shiraz Shukron. Nir Barkin, CEO of Ofer Grand Canyon Haifa, also attended.
Guy Lifshitz, CEO of ADAH, stated that the northern region is a significant market for the company, expressing confidence in the area's potential. He views the new store as a crucial step in the brand's growth strategy and an opportunity to engage directly with customers, understand their needs, and allow them to experience the products firsthand.
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