Israeli Beauty Brand ADAH Opens First Northern Store in Haifa
Translated & summarized from Ice by baba
Israeli makeup and skincare brand ADAH, founded by Ada Lazorgan, has opened its first permanent store in northern Israel at the Ofer Grand Canyon mall in Haifa. The expansion aims to increase the brand's national presence and accessibility to customers outside central Israel. The opening event was attended by influencers and the mall's CEO, with the brand planning further nationwide growth.
The story in 5 lines · by baba
- Israeli beauty brand ADAH opened its first northern store in Haifa's Ofer Grand Canyon mall.
- The expansion aims to reach new customers and establish a significant presence in northern Israel.
- The store offers professional makeup, skincare, and personalized consultations.
- The launch event attracted hundreds of customers and featured several social media influencers.
- ADAH plans further expansion to additional locations across Israel.
Israeli makeup and skincare brand ADAH, founded by veteran makeup artist Ada Lazorgan, has opened its first permanent store in northern Israel, located at the Ofer Grand Canyon mall in Haifa. This expansion marks a significant step for the brand in establishing its national presence and reaching new customers outside of the central Gush Dan region.
The new Haifa store features a modern design concept encompassing all of the brand's offerings, including professional makeup, skincare lines, and personalized solutions for various skin types. The store is staffed by professional makeup artists and consultants to provide tailored advice to customers.
The grand opening event attracted hundreds of curious shoppers and was attended by several prominent social media influencers and reality TV show alumni, including Yuval Me'atuk, Linor Fahima with her daughter Haleli, Shelly Sabriyanikov, Avital Davidovich, Ron Shekel, and Shiraz Shukron. Nir Barkin, CEO of Ofer Grand Canyon Haifa, was also present.
Retail industry insiders view the entry into a leading mall in Haifa as a strategic move for ADAH, aiming to compete for the northern consumer market by combining professional products with personalized customer service. This aligns with a broader trend of local beauty brands expanding their physical footprint in major malls across the country, with ADAH planning further expansion to additional locations nationwide.
ADAH's CEO stated that the company is pleased to bring the brand closer to its northern audience. He emphasized that the new store is more than just an additional retail point; it's an opportunity to connect with customers, understand their needs, and provide professional guidance. The company sees significant potential in the northern region and plans further growth.