Israeli Retailer Osher Ad Masters Consumer Frenzy with Squishy Toy Bundles

Israeli supermarket chain Osher Ad has successfully capitalized on consumer demand with a new line of squishy toys designed to resemble popular branded products. These include miniature versions of items like Osem's ketchup and Bamba, Fairy dish soap, and Maxima fabric softener, all produced in commercial cooperation with the respective brands. The company reports selling thousands of these "squishy packs" since their launch, making them a highly sought-after item.

However, the pricing of these popular items has sparked controversy. Initially advertised on social media at 19.90 shekels, the price was reportedly raised to 39.90 shekels, nearly double, shortly thereafter. Osher Ad explained this as a purchasing limit mechanism: customers can buy up to two packs at the lower price, but any additional packs cost the higher amount. The stated goal is to allow more customers to purchase the product rather than selling out the entire stock to a few buyers. Despite this explanation, customer photos from stores showed the initial price displayed as 39.90 shekels.

This pricing strategy is seen as a clever marketing tactic by Osher Ad, using price to manage demand rather than simply limiting quantities. The retail chain has built a reputation for identifying and leveraging trends, from discounted iPhones to children's toys, to attract customers. The article suggests that individuals looking to profit from the next big trend could potentially buy these items at Osher Ad and resell them on marketplaces, though it advises caution, referencing the two-unit limit.

In a separate development, Nili Ben Tovim, Manager of the Research and Policy Department at Israel's Tax Authority, engaged in a public debate on social media regarding a proposed new tax on flights departing from Israel. The initiative, intended for the 2027 budget, suggests a tax ranging from 1,300 to 100,000 shekels per flight, depending on distance, which could increase ticket prices by 58 to 274 shekels per passenger. Ben Tovim defended the proposal, arguing that flights are currently lightly taxed with no VAT or fuel excise, making the area ripe for taxation. Her comments generated significant online discussion, with many criticizing the potential impact on the middle class and industries, while others questioned the justification of the tax.