Chef Assaf Granit Breaks Silence After Multi-Million Shekel Hotel Deal Collapses
Translated & summarized from Ice by baba
Chef Assaf Granit confirmed the collapse of a multi-million shekel deal to operate dining venues at Tel Aviv's Six Senses luxury hotel after two years of negotiations. He announced this on Instagram, expressing appreciation for the Tidhar Group despite the failed partnership. Granit also revealed plans for several new projects, including restaurants in Paris and Belgrade, a Tel Aviv shop, and a new wine series.
The story in 5 lines · by baba
- Chef Assaf Granit's multi-million shekel deal for Tel Aviv's Six Senses hotel was canceled after two years of talks.
- Granit confirmed the deal's collapse on Instagram, citing failed negotiations with the Tidhar Group.
- The canceled project involved operating four to five dining venues, including a Michelin-starred restaurant branch.
- Granit announced new ventures: a Paris restaurant, two Belgrade restaurants, a Tel Aviv shop, and a wine series.
- The chef expressed appreciation for the Tidhar Group and wished them success with the hotel project.
Chef Assaf Granit has broken his silence following the cancellation of a major collaboration for a luxury hotel in Tel Aviv. The deal, reportedly worth tens of millions of shekels, would have seen Granit's Machneyuda group operate dining facilities at the new Six Senses hotel on Rothschild Boulevard. The negotiations, which lasted approximately two years, ultimately failed to result in an agreement.
Granit addressed the situation in an Instagram story, stating that after two years of "deep and invested dialogue" with the Tidhar Group regarding the Six Senses project, the negotiations "unfortunately did not mature into an agreement." He acknowledged the significant investment of time, thought, and resources by both parties, expressing great appreciation for Tidhar and their vision for the project, while wishing them success.
Despite the setback, Granit announced a series of new ventures both in Israel and abroad. These include a new flower and wine shop in Tel Aviv called VIVITELAVIV, a new restaurant named DAGIM on the Seine River in Paris, and two upcoming restaurants in Belgrade. He also revealed a new wine series, ALEF.WINE, in collaboration with Bat Shlomo Winery, and hinted at another "groundbreaking retail project."
Granit concluded his announcement by expressing excitement for his followers to experience these upcoming projects, signaling a continued focus on business expansion and development globally.
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