Osher Ad Supermarket's Squishy Toy Sets Sell Out Within Hours
Translated & summarized from Ice by baba
Osher Ad's new "Squishy" toy set, priced at 19.90 shekels, has sold out rapidly in many branches due to high demand from children. The toy's popularity is linked to a global trend, with U.S. sales reaching $297 million in early 2026. The affordable price of less than four shekels per toy makes it attractive to parents. Osher Ad has not yet announced restocking plans.
The story in 5 lines · by baba
- Osher Ad's 19.90 shekel "Squishy" toy sets sold out within hours due to immense popularity.
- The toy set includes five soft, squeezable toys resembling supermarket products.
- Global squishy toy sales reached $297 million in the U.S. in the first half of 2026.
- The low price of under four shekels per toy contributes to the high demand.
- Osher Ad has not yet provided details on restocking or future availability.
A new "Squishy" toy set, retailing for 19.90 shekels at the Osher Ad supermarket chain, has become a massive hit among children, selling out rapidly in many branches. The exclusive set includes five soft, squeezable toys designed to resemble common supermarket products. Reports of depleted stock and parents searching multiple branches prompted an investigation into the availability of the toy.
The investigation focused on three Osher Ad branches in Rishon LeZion, Tel Aviv, and Ashkelon to determine if the sets were still obtainable. The findings indicated that the toy had been snatched up within hours of its release in numerous locations, leading to a widespread search by parents.
The immense popularity of squishy toys is attributed to a global trend that has gained significant traction over the past year. Market research firm Circana reported that squishy toy sales in the United States reached $297 million in the first half of 2026, a fourfold increase compared to the same period last year, with 58.6 million units sold.
The affordable price point of the Osher Ad set, at less than four shekels per toy, likely contributes to its appeal for parents dealing with children's requests influenced by TikTok trends. However, the rapid sell-outs mean parents may need to visit multiple stores to secure a purchase.
As of now, Osher Ad has not disclosed the number of sets allocated to each branch, nor have they announced plans for restocking or a timeline for when inventory might be replenished. Customers planning a special trip to purchase the toy are advised to verify its availability in advance.
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