Shikun & Binui Real Estate Appoints New Marketing VP Amid Predecessor's Allegations

Shikun & Binui Real Estate, a subsidiary of Shikun & Binui, has appointed Alona Arieli Lahav as its new Vice President of Marketing and Sales. Lahav previously served as VP of Marketing and Sales at Aviv Melisron, where she led marketing and sales activities, developed business strategies, and managed residential projects. Her prior experience includes roles at Aura, Psagot Investment House, and Tnuva.

In her new role, Lahav will oversee the company's marketing and sales operations, focusing on competitive advantage, customer experience, growth engines, and advanced marketing strategies in the changing real estate market. She replaces Dan Moyal, who was appointed to the position in August 2023. Moyal's tenure was reportedly marred by allegations of serious misconduct, including improper business dealings with external marketers, receiving benefits, and transferring company projects to specific marketers for significant commission sharing. News1 reported that Moyal was allegedly extorted by a business associate who had documented him allegedly stealing funds and valuables.

According to the report, some information and documentation were transferred to law enforcement, and an internal investigation at Shikun & Binui, led by CEO Amit Birman, is ongoing. The allegations include potential fraud, breach of trust, and violations of reporting duties at a public company, though these remain unproven suspicions. Birman declined to comment on the questions directed to him, and Moyal refused to respond to inquiries.

Three months after these allegations surfaced, Moyal has departed Shikun & Binui and has been appointed CEO of Hiway, a real estate technology company based in Tel Aviv. Hiway develops digital solutions for property planning, design, and visualization, offering a SaaS platform that transforms architectural plans into interactive 3D simulations and virtual tours.

Shikun & Binui Real Estate CEO Avishai Kimel'dorff expressed pleasure at Lahav's appointment, stating her extensive experience and diverse skills will significantly contribute to the company's growth. Lahav also conveyed her enthusiasm, viewing the role as an opportunity to lead significant business initiatives, strengthen the brand and customer relationships, and create long-term business value.