Shikun & Binui Real Estate Appoints Alona Arieli Lahav to Lead Marketing and Sales

Alona Arieli Lahav has been appointed as the Deputy CEO of Innovation, Marketing, and Sales at Shikun & Binui Real Estate. In her new role, she will be responsible for the company's marketing and sales strategy, project marketing, and managing the customer and service division. Her responsibilities will encompass client relations throughout the purchase and occupancy stages, from initial contact with potential buyers through the sales process to apartment delivery and the warranty period. Arieli Lahav will also drive innovation within the company and strengthen the Shikun & Binui brand at the group level, focusing on developing growth engines, implementing marketing and sales methods, and enhancing customer experience.

Arieli Lahav previously served as Deputy CEO of Marketing and Sales at Aviv Melisron. Her experience includes leading marketing and sales activities, developing business strategies, branding initiatives, campaigns, and marketing residential projects in high-demand areas in central Israel. Earlier in her career, she held positions as Deputy CEO of Marketing and Sales at Aura, Senior Deputy CEO at Psagot Investment House, and Deputy CEO at Tnuva. She began her career in communications, serving as spokesperson for the Second Authority for Television and Radio and later as spokesperson for the Ministry of Communications.

Avishai Kimmeldoff, CEO of Shikun & Binui Real Estate, expressed his pleasure at Arieli Lahav's appointment, stating that her extensive experience and diverse skills will significantly contribute to the company's continued development and growth as Israel's largest real estate firm. Arieli Lahav stated she is honored to join Shikun & Binui, recognizing the company's significant legacy and experience in the Israeli real estate sector. She views the role as an opportunity to lead substantial business initiatives, enhance the brand and customer relationships, and create long-term business value, looking forward to collaborative efforts with the management and professional teams.