Media Personality Ofira Assayag Covers Fashion Week Sponsorship
Translated & summarized from Ice by baba
Media personality Ofira Assayag has launched a new WhatsApp channel focused on culture. She reported that the real estate company Israel Canada sponsored the "Israel Canada" Tel Aviv Fashion Week 2026 with a significant investment of three million shekels. The event's guest of honor was former Mossad chief Yossi Cohen. Assayag continues to expand her media influence beyond politics and sports into cultural reporting.
The story in 5 lines · by baba
- Ofira Assayag reported Israel Canada invested 3 million shekels sponsoring Tel Aviv Fashion Week 2026.
- Assayag launched a new WhatsApp channel dedicated to sharing cultural recommendations.
- Former Mossad chief Yossi Cohen was the guest of honor at the fashion event.
- The fashion week was hosted by producer Moti Reif and co-hosted by a humanoid robot.
- Assayag also co-hosts current affairs programs on Channel 12 and 103fm radio.
Israeli media personality and journalist Ofira Assayag has launched a new WhatsApp channel dedicated to culture, where she shares recommendations on films, series, music, and literature. In her latest update, Assayag reported that the real estate company Israel Canada has invested "no less than three million shekels" as a sponsor for the "Israel Canada" Tel Aviv Fashion Week 2026.
Assayag praised the significant financial commitment, calling it a strong belief in Israeli innovation. The sponsorship is a strategic move by the real estate firm, which is hosting the fashion event at one of its properties to enhance its brand. The event featured producer and entrepreneur Moti Reif, and was co-hosted by "Ameca," an advanced humanoid robot from the "Madatech" science museum in Haifa.
Assayag highlighted former Mossad chief Yossi Cohen as the evening's guest of honor, humorously noting he attended as a guest and not as a runway model. A photo accompanying her report showed Cohen wearing a bowtie alongside Reif and other attendees.
This new venture into cultural commentary further diversifies Assayag's media presence, which already includes her role on the reality show "The Masked Singer" and hosting current affairs programs on Channel 12 and 103fm radio, alongside co-hosts Barak Sari and Eli Ohana.
Mentioned
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Coverage from Ice