Media Personality Ofira Assayag Covers Fashion Week Sponsorship

Israeli media personality and journalist Ofira Assayag has launched a new WhatsApp channel dedicated to culture, where she shares recommendations on films, series, music, and literature. In her latest update, Assayag reported that the real estate company Israel Canada has invested "no less than three million shekels" as a sponsor for the "Israel Canada" Tel Aviv Fashion Week 2026.

Assayag praised the significant financial commitment, calling it a strong belief in Israeli innovation. The sponsorship is a strategic move by the real estate firm, which is hosting the fashion event at one of its properties to enhance its brand. The event featured producer and entrepreneur Moti Reif, and was co-hosted by "Ameca," an advanced humanoid robot from the "Madatech" science museum in Haifa.

Assayag highlighted former Mossad chief Yossi Cohen as the evening's guest of honor, humorously noting he attended as a guest and not as a runway model. A photo accompanying her report showed Cohen wearing a bowtie alongside Reif and other attendees.

This new venture into cultural commentary further diversifies Assayag's media presence, which already includes her role on the reality show "The Masked Singer" and hosting current affairs programs on Channel 12 and 103fm radio, alongside co-hosts Barak Sari and Eli Ohana.