Yango Deli Expands to Southern and Northern Israel Through City Market Partnership
Translated & summarized from Maariv by baba
Online grocery service Yango Deli is expanding to southern and northern Israel by partnering with City Market, operating deliveries from existing supermarket branches. This strategy avoids opening new stores and is expected to increase Yango Deli's business by NIS 50 million. The company aims for 30 operational points nationwide by the end of 2027, with initial service in Be'er Sheva, Karmey Gat, Netivot, and Pardes Hanna.
The story in 5 lines · by baba
- Yango Deli partners with City Market to deliver groceries from existing supermarket branches in southern and northern Israel.
- The expansion will initially serve customers in Be'er Sheva, Karmey Gat, Netivot, and Pardes Hanna.
- This strategy allows Yango Deli to avoid opening new stores and associated infrastructure costs.
- The company expects the partnership to increase its business volume by approximately NIS 50 million.
- Yango Deli plans to have 30 operational points across Israel by the end of 2027.
Online grocery delivery service Yango Deli is set to expand its operations to southern and northern Israel by partnering with the supermarket chain City Market. Instead of opening its own stores, Yango Deli will operate deliveries from existing City Market branches. Initially, this expansion will reach customers in Be'er Sheva, Karmey Gat, Netivot, and Pardes Hanna.
This strategic shift allows Yango Deli to enter new regions without the significant real estate and infrastructure investments required for independent stores. The company anticipates this move will boost its business volume by approximately NIS 50 million. Yango Deli aims to establish 30 operational points across Israel by the end of 2027.
Currently, Yango Deli operates 17 "dark stores" primarily in the Gush Dan area, where products are picked for delivery. The partnership follows the appointment of Naama Elshich, formerly Deputy CEO of Shufersal Amiga, as Yango Deli's CEO a few months prior. Elshich stated that this model enables expansion into new territories while avoiding the costs of building independent stores.
Yossi Schwartz, founder and CEO of City Market, believes the integration of City Market's branches with Yango Deli's logistics capabilities will create mutual value for both companies.
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