Yango Deli Expands Through City Market Partnership Without New Stores
Translated & summarized from Calcalist by baba
Online retailer Yango Deli has partnered with the City Market supermarket chain to expand its delivery services using existing store infrastructure. This collaboration, expected to increase Yango Deli's business by 50 million shekels, aims to reduce expansion costs and reach new areas. Four initial operational points will open in northern and southern Israel, with a goal of 30 nationwide by 2027. The move follows Yango Deli's acquisition by MNW Group in June 2025.
The story in 5 lines · by baba
- Yango Deli will use City Market stores for delivery operations, expanding its reach without building new facilities.
- The partnership is projected to increase Yango Deli's business volume by approximately 50 million shekels.
- Four new operational points will open in northern and southern Israel as part of the initial phase.
- Yango Deli aims to establish 30 operational points across Israel by the end of 2027.
- The deal follows Yango Deli's acquisition by businessman Alchin Marzaev's MNW Group in June 2025.
Online retailer Yango Deli is expanding its operations by partnering with the City Market supermarket chain. Under the agreement, Yango Deli will utilize existing City Market branches to operate its delivery services, a move expected to boost its business by approximately 50 million shekels. This strategy aims to reduce real estate and infrastructure investments, thereby lowering expansion costs.
The collaboration is part of Yango Deli's broader strategy to enter new regions and strengthen its position in the rapid grocery delivery market. The company has set a goal of establishing 30 operational points nationwide by the end of 2027. Initially, four new operational points will be launched in northern and southern Israel, located within City Market stores in Pardes Hanna, Be'er Sheva, Carmei Gat, and Netivot. These locations will serve as hubs for picking and dispatching Yango Deli orders.
This expansion follows the appointment of Naama Elshich as Yango Deli's CEO two months prior. Elshich, formerly deputy CEO of Shufersal Amiga, stated that the partnership allows the company to enter new areas without the expenses associated with building independent stores. She emphasized that combining City Market's infrastructure with Yango Deli's technological and logistical capabilities will enhance efficiency and expand rapid delivery services.
Yossi Schwartz, founder and CEO of City Market, described the partnership as a strategic move that leverages the chain's national presence and infrastructure. He believes the integration will create value for both companies and offer residents more convenient and accessible shopping solutions.
In June 2025, Yango Deli's Israeli operations were acquired by the MNW Group, owned by businessman Alchin Marzaev, for an estimated $40 million. This acquisition included all local operations and brand usage rights.