Nine West to Launch Men's Footwear Collection in Israel

New York-based footwear brand Nine West, established in 1978 and named after its original address at 9 West 57th Street, is expanding its offerings in Israel to include a men's shoe collection. The brand, which has operated in Israel since 1999 and is primarily known for women's shoes and fashion accessories, will introduce the new line through the Brill Group.

This expansion represents an addition to the existing store inventory, making Nine West accessible to male shoppers seeking footwear. The collection will feature elegant lace-up shoes and leather moccasins in black and brown, with prices starting at 450 shekels. The shoes are designed for versatility, suitable for both professional settings with tailored trousers and casual evening wear with dark jeans.

Gili Cohen, CEO of Nine West Israel, stated that entering the men's category is a significant step and a natural extension of the brand's fashion DNA. Historically, Nine West's identity has been strongly tied to women's wardrobes, including heels, sandals, boots, as well as bags and accessories. The brand claims to operate in approximately 84 countries.

The brand's presence in Israel began in 1999 under the Skal group, which initially managed the franchise and sold products in its retail chains and duty-free shops. The first Nine West store in Israel opened in 2001. Skal gradually transferred the Nine West operations to Brill, with Brill acquiring partial rights in 2006 and full ownership by 2010. Brill is now a public company with business magnate Jackie Ben Zaken as a key shareholder.

The new men's collection will be available in all 25 Nine West branches across Israel and on the company's website. Future plans include expanding the men's line to include bags, wallets, and fashion accessories, though a timeline for these additions has not yet been announced.