Ma'afei Ne'eman Bakery Freezes Donut Prices Through 2026
Translated & summarized from Ice by baba
Israeli bakery chain Ma'afei Ne'eman will freeze its sufganiyah prices through Hanukkah 2026, absorbing rising costs. A classic sufganiyah will cost 6 shekels, with premium versions at 14 shekels. The chain is launching a new holiday collection featuring trendy and nostalgic flavors. Co-owner Mimi Maimon stated the decision aims to allow families to enjoy the holiday affordably.
The story in 5 lines · by baba
- Ma'afei Ne'eman bakery will freeze sufganiyah prices through Hanukkah 2026.
- Classic sufganiyot will cost 6 shekels, with premium options at 14 shekels.
- The bakery is launching a new holiday collection with trendy and nostalgic flavors.
- The chain operates 78 branches across Israel.
- The decision aims to allow families to enjoy the holiday affordably.
The Israeli bakery chain Ma'afei Ne'eman announced on Monday that it will freeze the prices of its sufganiyot (donuts) through the Hanukkah holiday of 2026, absorbing rising production costs. The chain, which operates 78 branches nationwide, is introducing its holiday collection with a commitment to keeping prices accessible despite significant increases in raw material costs, particularly flour.
A classic strawberry jam sufganiyah will be sold for 6 shekels, while a dulce de leche filled version will cost 8 shekels. A premium series sufganiyah will be priced at 14 shekels.
The new collection features trendy flavors inspired by high-end patisserie. Highlights include the "Dubai Double Crunch" sufganiyah with pistachio cream, kadaif, and milk chocolate, and the "Oriana" with Oreo cream. Other premium options include "Pink Princess," "Rose Vanilla," and "Petit Beurre Crunch."
Ma'afei Ne'eman is also offering nostalgic flavors like "Red Crunch" filled with red 'Bamba' (a popular Israeli snack) cream, "Nutella Crunch Chocolate," and "Cornflake Cream" with a white chocolate coating.
In addition to sufganiyot, the chain is selling Moroccan sfinge for 10 shekels and a variety of donuts in flavors like pistachio, Lotus, and Oreo for 12 shekels each or two for 20 shekels.
Mimi Maimon, co-owner and head baker, stated that the company is choosing to absorb the increased costs of raw materials to allow families to enjoy the holiday without added financial burden. She emphasized the company's commitment to innovation, quality, and maintaining accessible prices.
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