Pizza Hut Opens New Branch at Ben Airport
Translated & summarized from Ice by baba
The new branch offers the chain's standard menu and pricing, with options designed for travelers to take on their flights. This move is part of Pizza Hut's international airport expansion strategy and follows a global sale of the brand's operations.
The story in 5 lines · by baba
- The airport expansion represents an investment of approximately 2.5 million shekels for two branches.
- The new branch maintains standard Pizza Hut pricing, with an individual pizza costing NIS 29.90.
- Products are packaged for travelers to take on flights, with 50% expected to do so.
- This opening is part of Pizza Hut's global strategy to expand into international airports.
- Pizza Hut Israel CEO Adit Bacher highlighted the importance of familiar products and flight-friendly solutions.
This location allows travelers and their escorts to enjoy the popular pizza before departing. The opening is part of a larger expansion by the chain in TLV, following its winning bid to operate food concessions at the airport, with a total investment of approximately 2.5 million shekels for two branches.
This is not Pizza Hut's first establishment at TLV; a branch opened in the duty-free area of Terminal 3 last August. Despite the airport location, Pizza Hut is maintaining its standard pricing across all Israeli branches. Individual pizzas cost NIS 29.90, family-sized are NIS 74.90, and XL pizzas are NIS 84.90, without additional charges.
The menu at the airport branch features the familiar Pizza Hut offerings, including PAN pizzas, Cheesy Bites, Cheesy Crust, Pizza Malawach, thin-crust pizzas, pastas, salads, MELTS garlic bread, mozzarella sticks, onion rings, desserts, and beverages. Products are served in convenient to-go packaging, allowing passengers to take them on board for consumption during their flight. Pizza Hut estimates that at least 50% of individual pizza buyers will opt to take their pizza onto the plane.
This expansion aligns with Pizza Hut's global strategy of establishing a presence in international airports, joining locations in Washington Dulles, Miami, Dallas-Fort Worth, Orlando, and Guatemala City. Adit Bacher, CEO of Pizza Hut Israel, stated, "Entering TLV is a significant moment for Pizza Hut in Israel. It was important for us that passengers encounter the same pizza they know and love, with the same menu and prices, while also offering solutions specifically suited for the flight experience. Therefore, we launched exclusive products like the calzone and pizza triangles, and of course, allow passengers to take their personal pizza onto the plane and enjoy it during the flight."
In related news, last June, the American fast-food corporation Yum! Brands announced the sale of Pizza Hut. The China operations were sold to Yum China for $1.2 billion, while the remaining global operations were acquired by private equity firm LongRange Capital for $1.5 billion.