Golda Ice Cream Chain Offers 50% Discount to Youth Movement Members
Translated & summarized from Ice by baba
Israeli ice cream chain Golda is offering a 50% discount on ice cream and yogurt to members of youth movements throughout November. The promotion, now in its second year, is available every Tuesday to participants wearing their movement's uniform. The initiative aims to recognize the significant volunteer work and community engagement of Israeli youth, who number around 350,000 across 13 recognized movements.
The story in 5 lines · by baba
- Golda ice cream chain offers 50% discount to youth movement members in November.
- The promotion is available every Tuesday to participants wearing their movement's uniform.
- This is the second consecutive year Golda is running the initiative.
- Around 350,000 young Israelis are active in 13 recognized youth movements.
- The discount aims to honor youth volunteerism and community contributions.
The Israeli ice cream chain Golda has announced a special promotion for the second consecutive year, offering a 50% discount on ice cream and yogurt to members of youth movements across the country throughout November. This initiative aims to honor the contributions of young people involved in volunteer and community activities.
The discount is available every Tuesday in November to youth movement participants and counselors who come to Golda branches wearing their movement's uniform shirt. The offer applies to a small-sized serving of ice cream or yogurt, according to the chain's official regulations.
This promotion comes amid a significant rise in youth movement participation in Israel. A state comptroller's report from June 2026 indicated a 41% increase in youth movement members between 2014 and 2024. Currently, 13 recognized youth movements operate 1,882 branches nationwide, engaging approximately 350,000 children, teenagers, and young counselors. These movements are highlighted as crucial social and educational frameworks fostering leadership, mutual responsibility, community contribution, and direct human connection.
Golda's VP of Marketing, Adi Erez Avital, stated that the decision to make the initiative an annual tradition was inspired by last year's "exciting response" from tens of thousands of participants. She emphasized that the promotion is not just a consumer perk but an effort to strengthen young people's sense of belonging, encourage their social engagement, and publicly appreciate their year-round efforts. Avital added that in a world where people often stay behind screens, "there is a whole generation that chooses every week to go out, meet friends, lead, volunteer, and take responsibility," and Golda wants to thank them in a "sweet way."
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