Salesforce to Open New Israeli Headquarters in Tel Aviv's ToHa 2 Tower
Translated & summarized from Maariv by baba
Salesforce is relocating its Israeli headquarters to Tel Aviv's ToHa 2 tower, leasing five floors for about 1,000 employees, with an expected opening in the first half of 2028. This move marks 15 years of Salesforce's operations in Israel, which began with an acquisition and has since included ten more Israeli tech company purchases. The new offices will be state-of-the-art, reflecting the company's commitment to innovation and its Israeli workforce.
The story in 5 lines · by baba
- Salesforce will move its Israeli headquarters to Tel Aviv's ToHa 2 tower, housing 1,000 employees.
- The new Salesforce Tower at ToHa 2 is expected to open in the first half of 2028.
- The move celebrates 15 years of Salesforce's operations in Israel, marked by ten acquisitions.
- Salesforce's Israeli teams contribute to key products including AI applications and Slack platforms.
- The new LEED Platinum certified tower includes advanced amenities and a sky bridge to ToHa 1.
American tech giant Salesforce is set to move its Israeli operations to a new, larger headquarters in Tel Aviv's ToHa 2 tower. The company has leased five floors in the building, with an option for two more, and plans to house approximately 1,000 employees. The new offices, to be named "Salesforce Tower at ToHa 2," will be branded similarly to the company's global offices. Planning and construction are underway, with an expected opening in the first half of 2028.
The move coincides with Salesforce's 15th anniversary in Israel, a market it entered in 2011 by acquiring Navajo Systems. Since then, the company has expanded its presence through hiring and acquiring ten Israeli tech companies, including its most recent acquisition, Loops, in 2024. Salesforce has also acquired Doti in 2025. Israeli development teams are involved in key products such as Agentforce, Slack platforms, data security and privacy services, and AI applications for marketing, sales, and service.
The new headquarters will feature flexible workspaces, meeting rooms, and communal areas, designed to foster collaboration. The ToHa 2 tower itself is built to LEED Platinum green building standards and includes amenities like a gym, spa, conference center, cafes, and restaurants. It will also feature a "Sky Bridge" connecting it to the adjacent ToHa 1 tower.
Oren Winter, General Manager of Salesforce's R&D Center in Israel, stated that the move signifies Salesforce's long-term commitment to Israel, highlighting the country's importance as a hub for talent, innovation, and groundbreaking technology. He added that the new environment will enhance collaboration and provide employees with advanced conditions to lead the global AI revolution.
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