Israeli Ad-Tech Firm Perion Network to Be Acquired for $500 Million
Translated & summarized from NEWSru Israel by baba
Israeli digital advertising company Perion Network is being acquired by Affle 3i for about $500 million, with an offer of $12.70 per share, a 46% premium. The deal follows Perion's revenue decline in traditional advertising, despite its efforts to shift to new platforms and AI. Perion's significant cash reserves of over $267 million cover more than half of the acquisition price. Official confirmation of the terms is still pending.
The story in 5 lines · by baba
- Perion Network, an Israeli ad-tech firm, will be acquired by Affle 3i for approximately $500 million.
- The offer of $12.70 per share is a 46% premium over Perion's recent closing stock price.
- Perion's revenue has declined, particularly in search and website advertising.
- The company has been trying to pivot to smart TV, digital out-of-home, and retail advertising.
- Perion holds over $267 million in cash and liquid investments, covering more than half the deal value.
Israeli digital advertising technology company Perion Network is set to be acquired by Affle 3i for approximately $500 million. The buyer's offer of $12.70 per share represents a 46% premium over Perion's closing stock price on Friday, October 30th. Perion's shares, traded on NASDAQ and the Tel Aviv Stock Exchange under the symbol PERI, closed at $8.70, with the company's market capitalization around $342 million. The proposed acquisition price surpasses even Perion's 52-week high.
Affle 3i, the acquiring entity, is an international digital advertising technology firm listed on Indian exchanges. It utilizes data analytics and artificial intelligence to target audiences and enhance advertising campaign effectiveness. The deal comes as Perion faces declining revenues from its traditional business segments, particularly search engine and website advertising.
In recent years, Perion has been attempting to pivot towards advertising on smart TVs, digital out-of-home displays, and retail networks, while also developing AI tools. In the second quarter of fiscal year 2026, Perion reported revenue of $98.2 million, a 5% decrease year-over-year, and a net loss of $6.8 million, compared to a $3.5 million loss in the prior year.
Despite the revenue challenges, Perion holds substantial cash reserves, with $267.8 million in cash, deposits, and liquid investments as of the end of June 2026. This means that over half of the proposed acquisition value is covered by Perion's financial assets. As of the publication time, neither company had officially confirmed the deal terms.
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