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IceCulture

Nike's New Alphafly 4 Running Shoe Launches Early in Israel

Translated & summarized from Ice by baba

Business

Hebrew · 1 newsroom

Nike is launching its new Alphafly 4 running shoe in Israel before its global release on November 19, with an early sale starting November 2. The advanced shoe, priced at 1,199.90 shekels, will be available exclusively at the Nike store in Big Fashion Givatayim, with a limit of one pair per customer. This follows previous exclusive product launches at the same location, including items related to NBA player Deni Avdija.

The story in 5 lines · by baba

  • Nike's advanced Alphafly 4 running shoe is launching early in Israel on November 2.
  • The global release of the Nike Alphafly 4 is scheduled for November 19.
  • The shoe will be available at the Nike store in Big Fashion Givatayim for 1,199.90 shekels.
  • Purchases are limited to one pair per customer, with no discounts or club benefits.
  • The Givatayim store has previously hosted exclusive launches for NBA player Deni Avdija's collection.

Nike is offering Israeli runners an exclusive early release of its most advanced competitive running shoe, the Nike Alphafly 4. While the official global launch is set for November 19, local runners can purchase the shoe starting November 2 at the brand's store in the Big Fashion Givatayim complex. The Alphafly series is renowned for its innovation in long-distance running, and the fourth iteration promises technological advancements designed to help athletes break personal records. The new model weighs just 188 grams and features significant engineering upgrades focused on weight reduction, maximum energy return, and improved stride mechanics. Key innovations include lighter Air Zoom units, a new ZoomX foam with reduced weight, and a full-length carbon fiber plate to enhance forward propulsion and energy conservation during races. The sale begins tomorrow at 9:00 AM, with a limit of one pair per customer and no discounts or club benefits applicable. The shoe will retail for 1,199.90 shekels. This is not the first time the Nike store in Givatayim has hosted exclusive launches; it recently featured the official NBA basketball collection for Israeli player Deni Avdija and the Air Zoom Hyperslide recovery slides, which included heating and vibration massage features.

IceOther · Tel Aviv

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