Ruslana Rodina Considers Business Comeback With Fashion Brand
Translated & summarized from Ice by baba
Model and businesswoman Ruslana Rodina is considering reviving her fashion brand, "RURO," after receiving positive feedback from followers. A poll indicated 86% support for the comeback. Rodina has a history of business ventures, including an online second-hand fashion platform, a swimwear line, a jewelry brand, and ventures into cosmetics. Her potential return to fashion is supported by her large social media following.
The story in 5 lines · by baba
- Ruslana Rodina is considering reviving her fashion brand, "RURO," after four years.
- A poll showed 86% of her followers support the comeback of her clothing line.
- Rodina was inspired by public compliments on her old designs.
- She previously launched a jewelry brand and swimwear line.
- Rodina also ventured into cosmetics and second-hand fashion sales.
Model and businesswoman Ruslana Rodina is contemplating a return to the business world, potentially reviving her personal fashion brand, "RURO," which she closed approximately four years ago. Rodina revealed her consideration in an Instagram story, stating that spontaneous encounters with people complimenting her old designs inspired the idea. She shared that a t-shirt she produced four years prior, known for its comfort, beauty, and quality, still looked new after numerous washes. She recounted being stopped by several people asking where it was from, prompting her to consider re-launching the brand due to the unique fabric.
Rodina conducted a poll among her followers to gauge interest in reviving "RURO." The results showed overwhelming support, with 86% voting in favor of resuming production and only 14% advising against it. She expressed excitement and surprise at the positive response, thanking her followers for their support.
This potential venture aligns with Rodina's history of business and professional endeavors, pursued alongside her personal life as the mother of Yan, her son with former partner Eyal Golan. Rodina began her career as a prominent model and presenter for leading fashion and footwear companies. She later transitioned to television, reaching the finals of "Survivor VIP" and acting in drama series and plays. As she established herself in the industry, Rodina ventured into entrepreneurship. Her first significant business move was in 2020 during the COVID-19 pandemic, launching an online platform to sell designer and second-hand fashion items from her personal wardrobe. She further expanded into design by establishing her fashion brand and a swimwear line. Rodina also diversified her business portfolio beyond textiles, launching the gold and diamond jewelry brand "RUSMAZ" in collaboration with the Almaz chain, which featured pop-up stores in malls. Additionally, she entered the perfume and cosmetics sectors.
With substantial backing from her hundreds of thousands of followers, it remains to be seen if Rodina will capitalize on this nostalgia and bring her clothing brand back to the market.