Israeli TV Channels Earned Millions From Election Night Advertising
Translated & summarized from Ice by baba
Israeli television channels earned over 9.5 million shekels from advertising on election night, with Keshet 12 capturing the largest share of approximately 6.1 million shekels. Despite significant investments in broadcasts, the net profit for each channel remains undetermined. Channel 12's election coverage achieved high ratings, surpassing other networks. Advertisers like David Lubinski and Unilever were among the top spenders on election night.
The story in 6 lines · by baba
- Israeli TV channels earned over 9.5 million shekels from advertising on election night.
- Keshet 12 garnered the largest share of advertising revenue, totaling approximately 6.1 million shekels.
- Channel 12's election night coverage achieved top ratings, peaking at 30.6% for results.
- Automotive group David Lubinski was the leading advertiser, spending about 850,000 shekels.
- Viewership on Cellcom TV surged by 37% during the exit poll broadcast.
- The total advertising revenue was less than the broadcasters' significant investment in election programming.
Israeli television channels generated over 9.5 million shekels (approximately $2.5 million) from advertising revenue on the night of the 26th Knesset elections. While this figure represents a significant sum, it falls short of the substantial investments made by broadcasters in studios, advanced technology, commentators, and special broadcasts, which amounted to tens of millions of shekels. Keshet 12 secured the largest share of advertising revenue, attracting approximately 6.1 million shekels, accounting for about 64% of the total. This included 3.5 million shekels from primetime slots and an additional 1 million shekels from a "golden break" featuring advertisers like Lubinski, Frisbee, and Partner. Reshet 13 followed with approximately 1.5 million shekels in advertising, a considerable gap behind Keshet 12. The article notes that it is impossible to determine the net profit or loss for each channel, as full details on production costs and actual revenues were not disclosed.
Among advertisers, the automotive group David Lubinski led with an investment of about 850,000 shekels. Unilever ranked second, followed by Frisbee, which ran a campaign featuring actress Yael Poliakov and her late father, Israel (Poli) Poliakov. Other prominent advertisers included Partner, the Central Elections Committee, Isracard, the Rishon LeZion Municipality, AIG, Osem, and Maccabi Healthcare Services.
In terms of viewership, Channel 12's election night coverage, led by Yunit Levi and pollster Mano Giv, achieved a 28.5% rating for the exit poll broadcast and peaked at 30.6% for the results reveal. Channel 14 secured second place with 15.2% for its election broadcast and 16.3% for Shlomo Filber's exit poll. Channel 13 garnered 7.1%, Kan 11 received 6.5%, and i24NEWS had 2.1%. Entertainment programs also performed well, with "Eretz Nehederet" leading at 24% rating, followed by "HaPatriotim" on Channel 14 with 11.3%, "Kupa Rashit" on Kan 11 with 8.6%, and "HaYisraelim" on Reshet 13 with 7.4%. Additionally, Cellcom TV reported that approximately 160,000 households, or 58% of its subscribers, watched during the exit poll broadcast, a 37% increase compared to a typical peak viewing hour.
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