Castro Reopens Flagship Store in Petah Tikva After Major Renovation
Translated & summarized from Ice by baba
Fashion retailer Castro has reopened its significantly upgraded flagship store in Petah Tikva, Israel, as part of a NIS 18 million investment to enhance its nationwide presence. The 570-square-meter store features a new concept and the latest collection, aiming to improve the customer shopping experience. This renovation is one of six branch upgrades and new openings planned by the company to strengthen its position in key commercial areas across Israel.
The story in 5 lines · by baba
- Castro reopened its upgraded flagship store in Petah Tikva after a multi-million shekel investment.
- The 570-square-meter store features a new design concept and the Fall-Winter 2026 collection.
- The renovation is part of a larger NIS 18 million initiative to upgrade six Castro branches nationwide.
- Castro aims to strengthen its brand presence in key commercial centers and enhance customer experience.
- The relaunch event was attended by Castro's CEO, VP of Marketing, and brand presenters.
Fashion chain Castro has reopened its upgraded flagship store at Ofer HaKanyon HaGadol in Petah Tikva, Israel, following a significant renovation. The 570-square-meter store was redesigned to align with Castro's latest concept, emphasizing a modern look and an enhanced shopping experience. This reopening is part of a strategic initiative by Castro to strengthen its brand presence in key commercial centers across the country.
The investment in the Petah Tikva store, which showcases the new Fall-Winter 2026 collection for women, men, and children, amounted to millions of shekels. The relaunch event was attended by Castro's CEO Shi Ofir, VP of Marketing Shiran Winter Siboni, and brand presenters Omer Nudelman, Daniel Litman, and Yisrael Attias.
Ofir stated that the renewed store is a significant step in Castro's broader plan to develop its nationwide store network. He emphasized the company's belief in the importance of physical stores for brand growth, justifying continued investment in strategic locations, renovations, and new openings. Ofir highlighted Petah Tikva as a crucial market for the brand.
Winter Siboni described the stores as more than just points of sale, calling them Castro's home and primary meeting point with the Israeli public. She added that the revamped Petah Tikva store embodies the brand's current language and vision, aiming to provide customers with a precise, up-to-date, and inspiring shopping experience.
This store upgrade is part of a larger NIS 18 million investment by Castro across six branches. The initiative aims to bolster the company's presence in major commercial hubs through updated store aesthetics, alignment with the brand's design language, and improved customer experiences. In addition to the Petah Tikva store, Castro is currently renovating branches at Ayalon Mall, Cinema City Rishon LeZion, and Kiryon, and has also opened a new store in Ashdod.