Yohananof Undercuts Victory on Apple AirPods Price
Translated & summarized from Ice by baba
The retail chain Yohananof is now selling Apple AirPods 4 for 299 shekels, undercutting competitor Victory's recent price of 349 shekels. This aggressive pricing, part of a parallel import promotion, is available at select stores until stock runs out. The sale price is significantly lower than other retailers, with Yohananof's offer being up to 140 shekels cheaper than competitors like Bug.
The story in 5 lines · by baba
- Yohananof is selling Apple AirPods 4 for 299 shekels, undercutting Victory's price.
- The new price is 50 shekels lower than Victory's recent sale price of 349 shekels.
- The AirPods 4 are available through parallel import at select Yohananof branches.
- Yohananof's price is significantly lower than other retailers like Bug and Ivory.
- This promotion aims to draw customers, a tactic previously used by other supermarket chains.
The retail chain Yohananof has launched a new aggressive sale on Apple AirPods 4, offering them for 299 shekels. This price point is significantly lower than its competitor, Victory, which recently sold the same model for 349 shekels just a week and a half ago. The Yohananof offer represents a further price reduction of 50 shekels compared to Victory's sale and breaks the 300 shekel barrier.
The AirPods 4 are being sold by Yohananof at the sale price of 299 shekels, down from a regular price of 369 shekels. This promotion is part of an parallel import scheme and is available only in physical stores at select branches, valid until stock lasts. The move by Yohananof follows closely on the heels of Victory's recent promotion, highlighting intense competition in the electronics market.
A price comparison reveals a substantial gap between Yohananof's sale price and those offered by other retailers. GoMobile lists the AirPods 4 at 395 shekels, Ivory at 419 shekels, Bug at 439 shekels, and Mashanei Hashmal at 399 shekels (for a model without active noise cancellation). Yohananof's price is up to 140 shekels cheaper than some competitors, representing a difference of about 32% compared to Bug.
This is not the first time a supermarket chain has used Apple earbuds as a customer draw. In November 2025, Osher Ad sold AirPods 4 for 349 shekels through parallel import. Victory matched this price earlier this month, and now Yohananof has undercut it. Yohananof previously offered the AirPods 4 for 369 shekels about a month and a half ago, with a limited stock of 600 units. The current sale is available in 16 branches across Israel.