Election Day Sees Unexpected Drop in Mall Foot Traffic
Translated & summarized from Now 14 by baba
Mall visitor numbers dropped about 20% on election day compared to the previous election, according to Counterite data. However, traffic was up 38% compared to a regular Tuesday. Eyal Glazer, CEO of Counterite, stated election days are a commercial opportunity for malls. The company provides traffic analysis to major Israeli mall groups.
The story in 5 lines · by baba
- Mall traffic fell 20% on election day compared to the previous election.
- Visitor numbers increased 38% on election day versus a regular Tuesday.
- Central Israel malls saw a 20% drop versus the last election.
- Eyal Glazer, Counterite CEO, called election days a commercial opportunity.
- Counterite analyzes crowd movement for major Israeli mall groups.
Shopping mall visitor numbers saw a surprising decrease on election day compared to previous elections, according to data released by Counterite, a company specializing in crowd movement analysis. Until 12:00 PM, mall traffic was down approximately 20% compared to the previous election day on November 1, 2022. This comparison was made using the same sample of malls and measurement times.
However, when compared to a regular Tuesday of the previous week, there was a significant increase of about 38% in visitor numbers. Malls in the central region of Israel showed similar trends, with a 20% drop compared to the previous election but a 40% rise relative to the previous week.
Eyal Glazer, CEO of Counterite, explained that the comparison to past elections helps understand how crowd movement has changed. He noted that election days represent a commercial opportunity for malls and retailers, and the data helps estimate the potential audience they can attract. Glazer emphasized that special activities and offers are designed to draw customers and combine leisure with shopping.
Counterite Technologies provides measurement and traffic analysis services to major Israeli mall groups, including Ofer Malls, Big Group, and Azrieli Malls. The company's systems monitor real-time entries and exits, track crowd movement, identify congestion, and allow for comparisons across different periods and locations.
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