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Ongoing Story· Day 30

Israeli Election Campaigns To Focus on Existential Threats, Not Domestic Issues

19 developments

Now 14Politics

Israeli Election Campaigns Reveal Candidate Strategies and Unanswered Questions

Translated & summarized from Now 14 by baba

RightNeutral tone

Hebrew · 1 newsroom

Israeli election campaigns saw candidates employ diverse strategies as voters went to the polls. Prime Minister Benjamin Netanyahu used his signature "Gevald" warnings and focused on Haredi draft issues. Newcomer Ofer Winter struggled with messaging, while Itamar Ben-Gvir highlighted past achievements. Bezalel Smotrich sought broader appeal, and Moshe Feiglin navigated controversial statements. Shas focused on traditional voters, and Naftali Bennett aimed to rebrand himself. Yair Golan revived left-wing themes, Gadi Eisenkot vied for bloc leadership, and Avigdor Lieberman centered his campaign on Haredi conscription.

The story in 7 lines · by baba

  • Benjamin Netanyahu revived his "Gevald" campaign and unexpectedly focused on Haredi draft exemptions.
  • Ofer Winter struggled to define his political message and direction during his campaign.
  • Itamar Ben-Gvir highlighted past achievements and positioned himself as crucial for a right-wing government.
  • Bezalel Smotrich attempted to broaden his party's appeal beyond its traditional base.
  • Moshe Feiglin faced challenges explaining controversial statements made on social media.
  • Avigdor Lieberman made the Haredi draft issue a central theme of his campaign.
  • Naftali Bennett sought to distance himself from his previous government's controversial coalition.

As Israeli citizens head to the polls, a review of the election campaigns highlights the distinct strategies employed by each candidate. Prime Minister Benjamin Netanyahu revived his "Gevald" (catastrophe) campaign, warning of a right-wing defeat and a left-wing government, while also unexpectedly focusing on the sensitive issue of Haredi draft exemptions. He also increased his media appearances, a shift from his previous approach.

Ofer Winter, a new candidate, struggled to articulate a clear message and political direction, leaving voters uncertain about his intentions. Itamar Ben-Gvir of Otzma Yehudit focused on past achievements, such as expanded gun licenses and harsher conditions for terrorists, positioning himself as essential for a right-wing government led by Netanyahu.

Bezalel Smotrich of the Religious Zionism party attempted to broaden his appeal beyond the traditional Haredi and religious-nationalist base, using campaign imagery that included women with partial head coverings. He also emphasized his work in Judea and Samaria, including settlement approvals and infrastructure development.

Moshe Feiglin utilized social media to reach younger voters but faced challenges explaining controversial statements, such as his stance on the disqualification of Balad chairman Sami Abu Shehadeh. Shas aimed to connect with traditional voters by emphasizing shared values like family, tradition, and military service, while also invoking the legacy of Rabbi Ovadia Yosef.

Naftali Bennett, shedding his suit for a more casual image, engaged in direct public interactions to distance himself from his previous government's controversial coalition. Yair Golan sought to reintroduce concepts of "peace" and Yitzhak Rabin's legacy into the left-wing discourse, positioning himself as a distinct ideological alternative. Gadi Eisenkot, leveraging his military background, competed with Bennett for leadership of the center-right bloc, while Avigdor Lieberman made the Haredi draft issue a central plank of his campaign, advocating for a Zionist and liberal government.

Now 14Right · Jerusalem

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