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Arutz ShevaCulture

Israeli Rapper Subliminal Embraces Jewish Identity and Military Support

Translated & summarized from Arutz Sheva by baba

RightCharged tone

Hebrew · 1 newsroom

Israeli rapper Subliminal (Kobi Shimoni) discussed his journey, embracing his Jewish and Zionist identity despite early criticism. He now performs for IDF soldiers and bereaved families, viewing it as his national service. Subliminal also reflected on the rise of hip-hop in Israel and the increasing visibility of Jewish symbols in culture. His latest project, "Yamim Tovim Ba'im," aims to inspire hope.

The story in 6 lines · by baba

  • Rapper Subliminal discussed his Zionist views and support for IDF soldiers in a Channel 7 interview.
  • He shared a moving experience with a soldier who cried for the first time since October 7th.
  • Subliminal embraced his Jewish identity after facing prejudice for his traditional and Mizrahi background.
  • His music faced initial resistance due to nationalistic messages, but hip-hop later became mainstream.
  • He is actively involved in morale-boosting performances for soldiers during the ongoing war.
  • Subliminal hopes for national unity and a strong right-wing government, seeing Jewish symbols in culture positively.

Israeli rapper Subliminal, whose real name is Kobi Shimoni, recently gave a personal interview to Channel 7, reflecting on his journey from a difficult childhood to a prominent music career. He discussed the personal cost of his Zionist views and shared a moving encounter with a soldier who, after a performance, hugged him and wept for the first time since October 7th. Shimoni has been actively performing for IDF soldiers and bereaved families during the war, seeing it as his form of national service.

Shimoni recounted his early struggles with learning difficulties, later diagnosed as dyslexia, which made school challenging. Music became his refuge, a talent he excelled at effortlessly. He also spoke about facing prejudice due to his Mizrahi and traditional Jewish background, being called derogatory names and mocked for his religious observance. Instead of distancing himself from his heritage, he embraced it, making the Star of David his signature symbol, eventually wearing a large, diamond-encrusted necklace.

His music career began with the formation of the group Tact in the mid-1990s, aiming to create unapologetic Israeli hip-hop. However, his nationalistic messages in songs like "Mitpalel" (1997) initially met resistance from radio stations. Following his breakthrough in 2000 with the album "Ha'or Mitzion," his music, and that of his collaborators like Hatzel, was sometimes controversially portrayed in the media, with comparisons to Nazi music and descriptions of them as a "Jewish underground." Despite these challenges, his music resonated with the public, and hip-hop has since become a significant force in Israeli music.

Since the October 7th attacks, Subliminal has been part of "Sayeret Morale," a group performing for soldiers in Gaza and other conflict zones, providing psychological support. He considers this his reserve duty, a way to contribute when he cannot be on the front lines. He performs for soldiers before combat, those returning from the field, and families who have lost loved ones, acknowledging the profound emotional impact of these encounters.

Looking ahead, Shimoni expressed hope for a strong right-wing government and national unity, emphasizing the need to protect the home front. He also noted a growing trend of Jewish and traditional symbols in popular culture, viewing it as a positive development, though he cautioned against superficial religious expression devoid of core values like loyalty, friendship, and respect for human life. His latest project, the mini-album "Yamim Tovim Ba'im" (Good Days Are Coming), is dedicated to the "generation of victory" and aims to foster hope amidst difficult times.

Arutz ShevaRight · Beit El

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