New 'MAXIM' Brand Unveiled for Elad Business Park
Translated & summarized from 0404 by baba
Elad's municipal business park has been rebranded as 'MAXIM' at a ceremony attended by Mayor Yehuda Botbol and representatives from the branding company Grey Content. The rebranding signifies the completion of development work and the upcoming construction phase. The initiative aims to establish the park as a major business center, boosting the local economy and creating jobs. A joint working forum will manage the brand's implementation and promotion.
The story in 5 lines · by baba
- Elad's municipal business park has been rebranded as 'MAXIM'.
- The rebranding marks the completion of development and the start of construction.
- The initiative aims to boost economic growth and create jobs in Elad.
- Grey Content, from Adler Chomsky group, won the branding tender.
- A joint working forum will oversee brand implementation and promotion.
Elad's municipal business park has been rebranded as 'MAXIM' during a special event held at the city council hall. The unveiling ceremony was attended by the park's developers, senior city officials, and representatives from Grey Content, a company from the Adler Chomsky group that won the tender for the park's branding. This rebranding marks a significant milestone as development work concludes and construction is set to begin. The initiative is part of Elad Municipality's broader strategy to promote the business park as an advanced and attractive business hub, aiming to foster economic growth, attract companies, and create new employment opportunities in the city and the surrounding region.
During the event, Rami Roshkavitz, CEO of Grey Content, presented the strategy behind the MAXIM brand, its conceptualization, and the marketing vision designed to give the park a unique identity, a unified branding language, and a competitive position in the business complex market. A joint working forum comprising the municipality, the branding company, and the park's developers was established. This forum will oversee the brand implementation process, coordinate all stakeholders, and promote the complex's marketing and development as it transitions from the development phase to construction.