26-Year-Old Former News Anchor Appointed CEO of PUSH Business
Translated & summarized from Ice by baba
Leah Spilkin, 26, has been appointed CEO of PUSH Business, a new economic and business division of the digital content group PUSH. Spilkin, a former news reporter and content head at Nas Daily, will lead the expansion into business and consumer affairs. PUSH, which boasts over 700 million monthly views, aims to provide accessible professional content. This follows recent full ownership acquisition of PUSH by founder Itzik Peretzan.
The story in 5 lines · by baba
- Leah Spilkin, 26, appointed CEO of PUSH Business, a new economic division.
- PUSH Business aims to expand the group's reach into economy, business, and consumer content.
- Spilkin previously worked as a reporter for Channel 12 News and led content at Nas Daily.
- PUSH channels reported over 700 million views in the past month.
- Founder Itzik Peretzan recently acquired full ownership of the PUSH group.
The PUSH group has announced the appointment of Leah Spilkin as the CEO of PUSH Business, a new division focused on economy, business, and consumer affairs. Spilkin, 26, will be responsible for building and managing the company's content, strategy, sales, and partnerships.
PUSH, a digital content group that has grown significantly on social media, reports over 700 million views across its channels in the past month. The launch of PUSH Business aims to expand the group's reach into economic and business content, making professional and relevant information accessible to social media news consumers.
Spilkin's career began as a legal and police reporter for Galei Tzahal (Army Radio). She later moved to Channel 12 News, covering economics and territories. She also worked at the tech company Monday.com, managing partnerships in Asia, and most recently served as Head of Content at Nas Daily, founded by Israeli creator Nissim Saleh. Under her leadership, Nas Daily received an award from the IDF spokesperson for its contribution to Israeli public diplomacy during the conflict with Iran, as well as winning international content competitions.
The PUSH group management expressed confidence in Spilkin's abilities, stating their mission is to lead the next generation of news in Israel with professional, sharp, accessible, and relevant content. This expansion follows recent ownership changes within PUSH, where founder Itzik Peretzan acquired full holdings from communications advisor Moti Sharf. The deal was reportedly made at a company valuation of 10 million shekels, though current valuations are believed to be significantly higher.