Israeli Pizza Chain Opens Kosher Branch in Thailand
Translated & summarized from Ynet by baba
Pizzaמש, a large Israeli budget pizza chain, has opened a new kosher branch in Koh Samui, Thailand, targeting Israeli tourists. The branch uses Israeli ingredients, features Hebrew signage, and offers pizzas at the same price as in Israel. This follows the success of a similar branch in Phuket, and the chain also supplies the Israeli Ministry of Education and IDF bases.
The story in 5 lines · by baba
- Pizzaמש, Israel's largest budget pizza chain, opened a new kosher branch in Koh Samui, Thailand.
- The branch is designed to serve kosher-observant Israelis, using ingredients sourced from Israel.
- The Koh Samui branch offers a distinctly Israeli experience with Hebrew signage and prices matching Israel.
- This expansion follows the successful opening of a similar Pizzaמש branch in Phuket last year.
- Pizzaמש also supplies pizza to the Israeli Ministry of Education and IDF bases.
Pizzaמש, Israel's largest budget pizza chain with over 100 branches, has opened a new kosher 120-square-meter branch in Koh Samui, Thailand. The new location is primarily intended to serve kosher-observant Israeli tourists and residents.
Ingredients, including yellow cheese, are sourced from Israel. The branch features Israeli branding and Hebrew signage, aiming to provide a distinctly Israeli experience. The price for a large pizza is set at 30 shekels, the same as in Israel, with additional offerings including pasta.
Yariv Halfon, CEO of the Hassid Group, which owns Pizzaמש, Pizza פרגו, and Jet Lak ice cream parlors, stated that the Koh Samui branch offers a "Hebrew-speaking, strictly kosher experience with a Jewish franchisee." He noted that the opening follows lessons learned after recent closures of other Israeli-owned restaurants by local authorities for operating without proper licenses.
The new branch also includes an online ordering website and a delivery service, focusing on hotels where Israelis are staying in Koh Samui. Halfon mentioned that this opening is a result of the success of a similar branch opened a year ago in Phuket.
Pizzaמש was founded in 2010 by owner Sharon Hassid, with its first branch opening in Bnei Brak. The company operates a factory in Rishon LeZion that produces its dough. Halfon also revealed that Pizzaמש is a supplier for the Israeli Ministry of Education and has won a tender to supply pizza to all IDF bases, alongside Pizza Hut.
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