Hagag Europe's Bucharest Palace Project Wins Top Retail Award
Translated & summarized from Ice by baba
Hagag Europe's "The Palace" project in Bucharest was named "Retail Project of the Year" at the SEE Property Forum Awards 2026. The luxury development, housed in a historic 1835 building, underwent extensive restoration and now features high-end international brands. This award adds to the project's international recognition for its preservation and commercial success.
The story in 5 lines · by baba
- Hagag Europe's "The Palace" in Bucharest won "Retail Project of the Year" at the SEE Property Forum Awards 2026.
- The project is located in a historic 1835 building on Calea Victoriei, formerly owned by the Romanian royal family.
- The restored complex spans over 4,000 square meters and houses Romania's first luxury department store, TOFF Galleries.
- Eric Dror, CEO of Hagag Europe, highlighted the award's significance from senior Romanian real estate professionals.
- The project has previously received multiple international awards for refurbishment and commercial development.
Hagag Europe, a real estate company, has received the "Retail Project of the Year" award for its luxury development, "The Palace" (H Știrbei Palace), in Bucharest. The award was presented at the SEE Property Forum Awards 2026 ceremony held on October 20th in the Romanian capital. This recognition adds to the project's previous international accolades for conservation, restoration, and retail.
The annual competition evaluates prominent real estate deals, companies, and ventures in Romania, judged by a panel of senior executives from consulting firms, developers, and financial institutions. "The Palace" competed against over 250 nominations and three other finalists in the retail category.
The project is situated on Bucharest's central Calea Victoriei boulevard. The historic building, originally constructed in 1835, has served the Romanian royal family, government bodies, and the communist regime. Declared a historical monument in 2004, the structure underwent extensive neo-classical architectural preservation and restoration by Hagag Europe, which has been active in Romania since 2017. The renovated complex spans over 4,000 square meters and now houses TOFF Galleries, Romania's first luxury department store, featuring international brands like Celine, Dior, Valentino, and Dolce & Gabbana.
Eric Dror, CEO of Hagag Europe, stated that the award is a significant achievement, especially given the recognition from senior professionals in the Romanian real estate sector. He emphasized that the award reflects the company's reputation and its strategy of identifying unique assets for long-term investment, expressing pride in revitalizing a significant historical building in Bucharest. The project has previously won awards such as "Best of the Best Refurbishment" and "Best Commercial Development in Romania."