Strauss Launches New Freeze-Dried Instant Coffee and Flavored Varieties
Translated & summarized from Ice by baba
Strauss Coffee has launched a new freeze-dried instant coffee under its Elite brand, alongside limited edition flavored varieties. The new products aim to expand consumer choice by combining familiar tastes with new formats and flavors. The launch was announced by Karin Laxer, VP of Marketing for Strauss Coffee, and the products are now available in Israeli retail chains and online.
The story in 5 lines · by baba
- Strauss Coffee introduced new freeze-dried instant coffee and limited edition flavors.
- The new Elite Instant Coffee line includes classic and flavored varieties.
- Flavored options include vanilla, hazelnut, and dulce de leche in 50g packages.
- The classic freeze-dried coffee is available in a 200g package.
- Karin Laxer stated the launch offers new formats and flavors to consumers.
Strauss Coffee is introducing a new line of freeze-dried instant coffee under its "Elite Instant Coffee" brand, entering a new product category. The new series will feature the familiar taste of Elite Instant Coffee, now in a freeze-dried format alongside the traditional powder. This classic product will be available in a 200-gram package.
In addition to the classic flavor, Strauss is also launching a limited edition series of new flavors: vanilla, hazelnut, and dulce de leche. These flavored varieties will come in 50-gram packages, each containing 25 individual servings. This expansion aims to broaden consumer options by combining the brand's signature taste with new flavor profiles.
Karin Laxer, VP of Marketing for Strauss Coffee, stated that the launch allows the company to bring the beloved taste of Elite Instant Coffee into the freeze-dried category and offer consumers new flavors and formats. She added that this move represents an effort to innovate within the instant coffee market while maintaining the qualities consumers already recognize and appreciate in the brand.
The new products will be available at major retail chains and on the Elite brand's online store. Elite Instant Coffee is noted as Israel's leading instant coffee brand, produced by Strauss, one of Israel's largest food and beverage companies. Strauss Group, founded in the 1930s as a small dairy in Nahariya by the Strauss family, merged with Elite in 2004 and became Strauss Group in 2007. The company is publicly traded on the Tel Aviv Stock Exchange and its current leadership includes Chairwoman Ofra Strauss and CEO Shai Babad.