Miki Shemo's SHEMO Pastry Chain Opens Two New Branches in Israel
Translated & summarized from Ice by baba
The SHEMO pastry chain, led by Miki Shemo, has opened two new branches in northern Israel as part of a national expansion strategy. This growth has been bolstered since September 2024, following an investment deal where Green Lantern acquired a 50% stake in the company. SHEMO plans to open more branches by the end of 2026 and into 2027.
The story in 5 lines · by baba
- SHEMO pastry chain opens two new branches in northern Israel.
- Expansion follows a September 2024 deal where Green Lantern bought 50% of the company.
- The investment valued SHEMO at 70 million shekels.
- Miki Shemo highlighted reaching new audiences as a key goal.
- The chain plans further expansion through 2027.
The SHEMO pastry chain, led by Chef Pastry Chef Miki Shemo, is expanding its national presence with the opening of two new branches in northern Israel. The new locations are situated in the Mul Ha'hof Village complex in Caesarea and the Mul Zichron complex in Zichron Yaakov. This expansion is part of a strategic plan to increase the chain's reach across the country and introduce its products to new customer bases.
The chain's growth has accelerated since September 2024, when the investment fund Green Lantern acquired a 50% stake in SHEMO for 70 million shekels. At the time of the investment, the chain operated 13 branches. Since then, SHEMO has opened additional locations in major commercial centers nationwide, including malls in Petah Tikva, Ra'anana, Haifa, Ramat Aviv, and the Azrieli Ayalon mall.
Miki Shemo stated that the new branches in Caesarea and Zichron Yaakov are a significant part of the chain's development and its ambition to reach new audiences throughout Israel. He added that the expansion is driven by a commitment to product quality, customer experience, and the family values that have guided the company since its inception.
Founded in 1992 by Ruti and Itzik Shemo, SHEMO has become a well-known pastry brand in Israel. Miki Shemo is responsible for developing the brand's collections and products, blending family tradition with innovation and quality. The partnership with Green Lantern, which began in September 2024, is a key element of the company's strategic expansion plan.