Pitmaster Restaurant Chain to Open Flagship Branch in Rishon LeZion
Translated & summarized from Ice by baba
The Pitmaster Group is opening its fifth and flagship restaurant in Rishon LeZion in the first quarter of 2027, investing 4 million shekels. This expansion is part of a larger growth strategy that includes new branches in Miami in November and New York in early 2027. The group, founded by six individuals, specializes in meat-centric culinary experiences and currently operates four branches in Israel.
The story in 5 lines · by baba
- Pitmaster Group will open its fifth and flagship restaurant in Rishon LeZion in early 2027.
- The new flagship restaurant represents an investment of 4 million shekels.
- The chain is also expanding internationally with new branches planned for Miami and New York.
- The Rishon LeZion branch will be located in the HaRova complex, a popular culinary and entertainment spot.
- Pitmaster Group specializes in a unique hospitality experience featuring meats, smoking, and grilling.
The Pitmaster Group, known for its unique hospitality experience combining meats, smoking, and grilling with a culinary show, is expanding its operations in Israel with the upcoming opening of its fifth branch, which will serve as its flagship location. The new restaurant is set to open in the first quarter of 2027 in the HaRova complex in Rishon LeZion, a prominent entertainment and culinary hub in the city, in a space formerly occupied by the Greco restaurant. The group will invest approximately 4 million shekels in establishing the restaurant, which will span about 500 square meters and accommodate around 150 diners. This expansion is part of the group's significant growth trajectory, which also includes international ventures. Pitmaster plans to open a branch in Miami, Florida, in November, followed by another in New York in the first quarter of 2027, as part of its expansion into the American market.
In addition to expanding the Pitmaster chain domestically and internationally, the group is also developing new culinary concepts. Recently, it partnered with the Gibai Group to open a new concept restaurant in the MULTI commercial center in Yehud-Monosson, covering 731 square meters under a long-term lease agreement valued at over 9.5 million shekels in total revenue. These moves align with the group's growth strategy, aiming to broaden its presence in the restaurant industry through new branches, international market entry, and the development of additional brands and concepts.
The Pitmaster Group was founded by Idan Levi, Dorian Kopyt, Matan Tzafrir, Ofer Wolfheim, Kfir Goldhammer, and Aviad Itzhaki. Currently, the group operates four branches in Israel, specializing in a culinary hospitality experience centered on meats, smoking, and grilling. Dorian Kopyt, CEO of Pitmaster Group, stated that the new flagship branch in Rishon LeZion is a significant milestone for the group's growth. He added that the choice of the HaRova complex is strategic for expanding into prime locations and reaching new audiences. Kopyt also noted the simultaneous expansion in Miami and New York and the ongoing development of new concepts, emphasizing the group's belief in brands that offer more than just a meal and its commitment to creating unique entertainment and hospitality experiences globally.