Priority Unveils 2027 Growth Strategy Integrating AI at Expo Tel Aviv
Translated & summarized from Maariv by baba
Priority announced its 2027 growth strategy at Expo Tel Aviv, focusing on AI integration to make data active intelligence. CEO Shagiv Greenshpan stated this shift is crucial for competitive advantage in ERP systems. Yifat Oron of Blackstone Israel highlighted the synergy of capital, technology, and power in the AI era, praising Israeli high-tech's innovation. The company has made significant acquisitions in recent years.
The story in 5 lines · by baba
- Priority revealed its 2027 growth strategy at Expo Tel Aviv, integrating AI to make data active intelligence.
- CEO Shagiv Greenshpan emphasized AI's role in competitive advantage and changing ERP systems.
- Yifat Oron of Blackstone Israel noted AI redefines business markets through capital, technology, and power.
- Priority's recent company acquisitions are valued in the hundreds of millions of shekels.
- The event highlighted the strength and innovation of Israeli high-tech.
Priority, a leading company, revealed its 2027 growth strategy at Expo Tel Aviv, emphasizing the integration of artificial intelligence tools to transform data into active intelligence. Shagiv Greenshpan, CEO of Priority, stated at the conference that the gap between an idea and its execution is rapidly shrinking. He highlighted that an organization's ability to convert data into active intelligence has become the core of its competitive advantage, moving beyond a mere technological edge. Greenshpan explained that by managing complex processes through natural conversation and connecting advanced AI models directly to the organization's core, the rules of the ERP world are being changed. He added that this integration begins internally with AI agents in development and testing, and extends to providing end-to-end solutions. Priority's recent acquisitions over the past few years have been valued in the hundreds of millions of shekels.
Yifat Oron, Partner and CEO of Blackstone Israel, remarked at the event that in the age of artificial intelligence, the connection between capital, technology, and power is redefining the business market. She noted that Priority, which has grown into a market leader through advanced product development and the adoption of innovative technologies, demonstrates the resilience of Israeli high-tech and its capacity to translate innovation into high-value solutions across all sectors. The event was attended by figures including Tom Nides.