Israeli Developer Offers Up To Half a Million Shekels Discount for New Immigrants
Translated & summarized from Ice by baba
Israeli real estate company My Town is offering new immigrants discounts of up to NIS 500,000 on apartments in Tel Aviv. The initiative, aimed at easing the transition for those immigrating due to rising global antisemitism, requires an immigrant certificate and a commitment to reside in Israel. The offer includes personalized support in the immigrant's native language throughout the purchasing and moving process. CEO Yossi Chason stated the goal is to provide guidance for this major life decision.
The story in 5 lines · by baba
- My Town is offering new immigrants up to NIS 500,000 off apartments in Tel Aviv.
- The initiative targets new immigrants presenting an immigrant certificate and committing to live in Israel.
- The offer aims to assist Jewish families considering immigration due to rising global antisemitism.
- Buyers will receive personalized support in their native language throughout the process.
- The discounts are available on apartments in several prime Tel Aviv locations.
The real estate market in Israel has seen significant fluctuations throughout 2024, driven by financing benefits and contractor promotions that initially boosted demand for new apartments. However, these incentives also led to price increases and debates about how they were reflected in official housing price indices. In March 2025, the Supervisor of Banks tightened regulations on financing benefits and contractor deals, causing a slowdown in the market. In response, contractors sought alternative solutions, including subsidized mortgages and less visible incentives, to bypass the new restrictions. Some developers successfully sold hundreds of apartments through group deals targeting specific sectors.
Now, the real estate company My Town has introduced a new initiative, offering new immigrants benefits of up to half a million shekels on apartments purchased in Tel Aviv. This offer is exclusively for immigrants who can present an immigrant certificate and is not intended for investors or those buying a second home from abroad. The company is also requiring a commitment from the buyer to immigrate and reside in Israel.
This move comes amid rising antisemitism globally, which has prompted many Jewish families to consider immigrating to Israel. My Town's offer aims to ease the transition for new immigrants by providing comprehensive personal support in their native language. This support includes consultation on apartment design, assistance with finishing selections, and preparation for handover. Families still abroad can participate in remote meetings and receive regular updates to plan their new home before arrival. My Town is offering a range of apartments, including immediate occupancy options, across several projects in prime Tel Aviv locations such as Jabotinsky 105, Biltmore 12, Alexander Yanai, Brandeis 9, and Dizengoff 78.
Yossi Chason, CEO of My Town, stated that the company wants to provide new immigrants with personal guidance in their own language to help them plan their home and move. The support aims to assist with the significant decisions involved in moving to Israel, with choosing a home being a primary one.
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