Instagram Influencer Shares Life in Jerusalem and Global Following
Translated & summarized from Makor Rishon by baba
Nina, a social media manager for OU Israel and founder of "The Jerusalemite" Instagram, lives in Jerusalem and showcases the city's life to a global audience. Her account, started in 2017, features Jerusalem's attractions and people, attracting followers from the US, Christian Evangelicals, and even Iran. Nina, who has a British-Israeli background, also visits the Western Wall daily, viewing it as a spiritual practice.
The story in 5 lines · by baba
- Nina manages social media for OU Israel and runs the "The Jerusalemite" Instagram account.
- Her Instagram account showcases Jerusalem's daily life and attracts a diverse global following.
- Followers of "The Jerusalemite" include Americans, Christian Evangelicals, and individuals from Iran.
- Nina was born in Jerusalem to British immigrant parents and has a multicultural identity.
- She visits the Western Wall daily as a spiritual practice and feels a strong connection to Jerusalem.
Nina, a social media manager for OU Israel and the founder of the popular Instagram account "The Jerusalemite," lives in a small apartment in Jerusalem's Talbiya neighborhood. She describes her living space as a comfortable, Jerusalem-styled home filled with Judaica and artwork, reflecting her background in interior design. Nina, who was born in Jerusalem to British immigrant parents, has a unique multicultural identity, having lived in the US for several years during her childhood before returning to Israel. She served in a technical role in the Israeli Air Force, which she feels solidified her Israeli identity.
Nina manages social media for OU Israel, an organization with over a dozen projects in Israel focused on immigration, absorption, at-risk youth, and youth activities. She also runs "The Jerusalemite" Instagram account, which she started in 2017 to showcase Jerusalem's beauty, daily life, attractions, and people. Her collaborations have included organizations like the City of David, Nefesh B'Nefesh, the Israel Museum, and the Western Wall Heritage Foundation. She notes the overlap in themes and people encountered in both her roles.
The Instagram account "The Jerusalemite" quickly gained traction, reaching 20,000 followers within a month. Nina shares her passion for Jerusalem's history and archaeology, aiming to show the city's biblical significance to a global audience. Her followers are diverse, including Americans, Christian Evangelicals who love Israel, and even some from Iran. She cherishes the positive feedback she receives from her international audience.
Nina maintains a strong connection to her Jewish heritage and Jerusalem, visiting the Western Wall daily after work. She describes this practice as a spiritual ritual, feeling closest to God there. Her family remains a central part of her life, with close ties to her siblings, cousins, and parents, who still live in Efrat. She also mentions her grandmother's history as a tailor who fled Nazi Germany, inspiring the name of a past evening dress business she owned.