TV Host Assi Azar and Husband Albert Eskola Travel Abroad for Surprise Ad Campaign
Translated & summarized from Ice by baba
Israeli television personality Assi Azar and his husband, architect Albert Eskola, are abroad filming a surprising new advertisement for AIG. The couple are long-term brand ambassadors for the insurance company, reportedly earning over a million shekels annually. This project coincides with Azar's public sharing of his journey managing anxiety and reducing digital noise.
The story in 5 lines · by baba
- Assi Azar and Albert Eskola are filming a surprise advertisement abroad for AIG.
- The couple are AIG's main brand ambassadors, earning over 1 million shekels annually.
- Azar has been openly discussing his personal journey with anxiety.
- The new project involves a significant financial investment from AIG.
- Azar is also focusing on reducing his digital engagement for mental peace.
Israeli television personality Assi Azar and his husband, architect Albert Eskola, have traveled abroad to film a "very, very surprising" advertisement. Azar shared a selfie from their flight on his Instagram Stories on Thursday, teasing the new project.
The couple, known as a prominent "power couple" in the entertainment industry, have been the main brand ambassadors for the insurance company AIG for an extended period. Their commercials, often leveraging their personal dynamic and humor, have achieved significant popularity.
This new international project comes as Azar has been openly sharing his personal journey dealing with anxiety on his parallel Instagram page, "DOING MY BEST," where he discusses tools for living with the condition. He recently announced a significant change in his relationship with his mobile phone, aiming for greater peace of mind.
The collaboration with AIG is considered one of the most stable, sought-after, and lucrative talent contracts in the Israeli advertising industry. Industry estimates suggest the couple earns over one million shekels annually from their campaigns with the insurance giant. AIG's substantial investment in the pair is justified by their strong performance in audience engagement and recall, leading the company to continue investing in them for significant productions, even those taking place overseas.