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HaaretzCulture

NEXT Concerts Draw Crowds Eager for Social Media Moments

Translated & summarized from Haaretz by baba

Center-left

Hebrew · Sole source

The "NEXT" musical production, featuring major Israeli pop stars like Omer Adam and Odetta, has extended its run into October. Audiences are reportedly attending primarily to film content for social media, with videos showing synchronized audience movements. The shows aim to unite popular artists and cater to various demographics.

The story in 5 lines · by baba

  • NEXT concerts feature top Israeli pop artists including Omer Adam and Odetta.
  • The popular musical production has extended its run into October this year.
  • Audiences are reportedly attending NEXT concerts mainly to film social media content.
  • Videos show synchronized audience movements, likened to an Israeli "hands-up" experience.
  • The shows aim to unite prominent singers and appeal to diverse age groups.

Concerts by NEXT, a large-scale musical production featuring top Israeli pop artists, have become a phenomenon, with audiences primarily attending to capture content for social media.

The "NEXT" shows, typically held during the Hanukkah holiday, were extended this year to include October. The event brings together prominent singers such as Omer Adam, Odetta, and Osher Cohen, creating a significant gathering, particularly in the Gush Dan area. The lineup also includes Rita, catering to parents, Idan Amadi, honoring reservists, and Ben Tzour, whose presence serves as a generational marker.

Videos circulating from the NEXT performances often showcase the audience engaging in synchronized movements, described as the closest Israeli equivalent to a "hands-up" concert experience.

HaaretzLeft · Tel Aviv

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