AI Revives Beloved Israeli Actor Yisrael Polyakov for Daughter's Ad Campaign
Translated & summarized from Ice by baba
Comedian Yael Polyakov stars in a new advertisement for the Israeli brand Freesbe alongside a digitally recreated version of her late father, actor Yisrael "Poli" Polyakov. The campaign, produced by "Oog" using AI technology, features the actor's likeness and mannerisms, sparking widespread discussion about AI's role in advertising and resurrecting public figures. The ad aims to highlight Freesbe's consolidated services while evoking nostalgia and emotional connection through the beloved cultural icon.
The story in 5 lines · by baba
- Yael Polyakov stars with AI-generated likeness of her late father, Yisrael "Poli" Polyakov, in a Freesbe ad.
- The campaign uses advanced AI to recreate the deceased actor's appearance and expressions.
- Production company "Oog" created the ad, integrating the AI-generated Polyakov with his daughter.
- The campaign highlights AI's growing use in advertising and resurrecting public figures.
- Freesbe is a transportation and automotive services brand launched by Carasso Motors in 2023.
The Israeli transportation and automotive services brand Freesbe, launched in January 2023 by the Carasso Motors group, has generated significant public discussion with its latest advertising campaign. The ad features comedian Yael Polyakov alongside her late father, the iconic Israeli actor Yisrael "Poli" Polyakov, who passed away in 2007. Using advanced artificial intelligence technology, the production company "Oog" digitally recreated Polyakov's likeness, facial expressions, and mannerisms, integrating them with his daughter's performance.
The campaign aims to illustrate the growing use of AI in advertising and marketing, particularly concerning the digital resurrection of deceased public figures. This technology allows for the creation of new content featuring beloved stars, artists, and public figures who have left a mark on Israeli culture, enabling them to appear in commercial campaigns they never participated in during their lifetimes.
The use of a cherished personality like Yisrael Polyakov, known for his roles in the comedy group "HaGashash HaHiver" and the cult film "Giv'at Halfon Ein Ona," taps into shared memories and cultural capital, potentially transforming a commercial into a cultural event. This approach can generate extensive social media engagement and provide the Freesbe brand with significant exposure and attention, differentiating it from competitors.
According to "Oog," the campaign's core insight is that even independent adults revert to feeling like children when dealing with cars, needing their father's advice. The ad humorously and emotionally connects Yael Polyakov with her father's recreated persona to convey Freesbe's message of having all services in one place. During the shoot, an AI station was set up for real-time testing of Polyakov's digital likeness, a moment described as particularly moving for everyone present, especially Yael.