Facebook Ad Scam Costs Bank Customer NIS 46,000, Prompting Bank Response
Translated & summarized from TheMarker by baba
A Bank Leumi customer named Adi was targeted by a Facebook scam that impersonated the bank, leading to a loss of NIS 46,000. After Adi entered her details on a fake login page and provided a verification code, her credit limit was increased and funds were transferred. Bank Leumi's cyber unit later informed her of the fraud, and the bank has since reimbursed the customer. The bank's CEO criticized Facebook for hosting such deceptive ads.
The story in 4 lines · by baba
- A Bank Leumi customer lost NIS 46,000 to a Facebook ad scam impersonating the bank.
- The scam involved a fake lottery ad leading to a phishing page and a fraudulent phone call.
- Bank Leumi reimbursed the customer after its cyber unit identified the fraud.
- The bank's CEO criticized Facebook for profiting from deceptive advertisements.
A customer of Bank Leumi, identified as Adi, nearly lost NIS 46,000 due to a fraudulent advertisement on Facebook that impersonated the bank. The scam began when Adi saw a Facebook ad promoting a Bank Leumi lottery for concert tickets. Clicking the link led her to a phishing page that mimicked the bank's login portal. After entering her username and phone number, she received a call from someone posing as a bank representative. This individual requested a mobile verification code, which Adi provided, believing it was to confirm her lottery entry. The scammer then accessed her account, increased her credit limit, and transferred NIS 46,000 to another account within the same bank. Approximately an hour later, Bank Leumi's cyber unit contacted Adi to inform her that she had likely fallen victim to a scam. Following the incident, MK Abir Kara highlighted the story on social media. In response, Bank Leumi CEO Hanan Friedman stated that the bank had reimbursed the customer. Friedman also criticized Facebook on X (formerly Twitter), accusing the platform of profiting significantly from deceptive advertisements.
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