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Ongoing Story· Day 17

Meta's New Smart Glasses Arrive in Israel Via Opticana

2 developments

MaarivTech

Meta's Smart Glasses Now Available in Israel Through Official Import

Translated & summarized from Maariv by baba

CenterNeutral tone

Hebrew · Sole source

Meta's smart glasses from Ray-Ban and Oakley are now officially available in Israel through the Euroca optical chain, a part of Super-Pharm. Previously only obtainable through foreign purchases or personal import, the glasses feature cameras, speakers, and microphones, with prices starting at 1,590 shekels. The smart eyewear allows for photo and video capture, music playback, and calls, with sharing options to popular social media platforms. Specific models cater to different styles and sports activities.

The story in 5 lines · by baba

  • Meta's smart glasses from Ray-Ban and Oakley are now officially sold in Israel.
  • The glasses are available at Euroca optical chain stores and online.
  • Prices for the smart glasses start at 1,590 shekels.
  • Features include a camera, speakers, microphones, and voice command capabilities.
  • Ray-Ban models offer classic designs, while Oakley models are geared towards sports.

Israelis can now purchase Meta's smart glasses, featuring cameras, speakers, and microphones, through an official import channel. Previously, those interested had to buy them abroad or via personal import. The glasses, from the Ray-Ban and Oakley brands, are being sold by the Euroca optical chain, part of Super-Pharm, starting Thursday. They are available on the chain's website and in 24 of its branches, with prices beginning at 1,590 shekels.

The smart glasses allow users to take photos and videos, listen to music, and make calls without needing to use their phones. Images and videos can be shared directly to WhatsApp, Messenger, and Instagram via voice command. The Ray-Ban Meta models come in three designs: the classic Wayfarer, the Meta, and the new Aviator. The Oakley Meta glasses are designed for sports, with the Vanguard model being water and dust resistant. This model captures footage from the user's perspective during activities like running or cycling and connects to sports apps such as Garmin and Strava.

MaarivCentre · Jerusalem

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