Cal Credit Card Company Establishes New AI Division, Appoints Amir Rosen
Translated & summarized from Calcalist by baba
Cal, an Israeli credit card company, is forming a new data and AI division, appointing Amir Rosen, previously of Bank Leumi, to lead it. CEO Yafit Grani drove the hire, recognizing Rosen's AI strategy expertise. The move occurs as Cal is undergoing a sale process, with Discount Bank set to initiate a new tender after a prior deal was blocked.
The story in 6 lines · by baba
- Amir Rosen, ex-Bank Leumi AI head, will lead Cal's new data and AI division.
- Cal CEO Yafit Grani appointed Rosen, who previously shaped Bank Leumi's AI strategy.
- Rosen has broad tech experience from HealthTech, telecom, insurance, retail, and high-tech.
- Cal is considered the most technologically advanced Israeli credit card firm.
- Discount Bank will launch a new tender to sell Cal next week.
- A prior sale attempt involving George Horesh was blocked by the Competition Authority.
Amidst a company sale process, Israeli credit card firm Cal is establishing a new division focused on data and artificial intelligence. Amir Rosen, formerly the head of Bank Leumi's AI activity, will lead this new division as a vice president and management board member. Cal CEO Yafit Grani spearheaded Rosen's appointment. In his previous role at Bank Leumi under CEO Hanan Friedman, Rosen was responsible for developing the bank's AI strategy.
Rosen brings extensive experience from various technology roles across multiple sectors, including HealthTech, telecom, insurance, retail, and high-tech. He also served for six years within the Irani Group, holding positions as CEO of its technology division and investment fund, Irani Ventures, and as CTO and CIO of the group.
Cal is considered the most technologically advanced among Israel's three credit card companies, a position attributed to a strategy implemented during the tenure of former CEO Levi Halevi. Concurrently, Discount Bank is preparing to launch a new tender for the sale of Cal next week. A previous deal involving George Horesh and the Harel insurance company was blocked by the Competition Authority.
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