Mobile Services Firm Accused of Activity Theft Amid Ownership Dispute
Translated & summarized from Bizportal by baba
Ronal Marketing is suing its partners, Shlomi Romi and Hanan Yaakovovitz, in the mobile services firm All-In Systems, accusing them of stealing significant business operations. Ronal claims the partners extracted data, diverted customers to a new system, and caused an estimated 30-40% loss of operations, leading to daily revenue losses of 17,500 shekels. The company's value has reportedly dropped 20%, and its future operations are at risk. A court order is sought to prevent further diversion of business, and arbitration has been initiated.
The story in 6 lines · by baba
- Ronal Marketing accuses partners Shlomi Romi and Hanan Yaakovovitz of stealing significant business from All-In Systems.
- The lawsuit claims the partners diverted 30-40% of All-In's operations, causing daily revenue losses of 17,500 shekels.
- Ronal alleges the partners extracted customer data and redirected clients to a newly created separate system.
- The company's value has reportedly decreased by 20% due to the alleged actions.
- Ronal seeks a court order to prevent further diversion of business and has initiated arbitration.
- A quote from Shlomi Romi suggests a month-long preparation for a significant operational transfer.
Ronal Marketing claims its partners in the mobile services company All-In Systems, Shlomi Romi and Hanan Yaakovovitz, have stolen a significant portion of its business. All-In Systems acts as an intermediary between cellular companies and stores or resellers that recruit end customers. These resellers purchase SIM cards from cellular providers via All-In Systems, with All-In receiving 50 shekels per transaction. Ronal Marketing is seeking a court order in Tel Aviv to prevent Romi and Yaakovovitz from diverting All-In's operations to another entity and from using a new system they allegedly established. This legal action is proceeding alongside an arbitration clause initiated by Ronal.
The lawsuit alleges that All-In Systems is valued at least 15-20 million shekels. Ronal contends that Yaakovovitz and Romi have siphoned off 30-40% of the company's operations, resulting in a daily revenue loss of 17,500 shekels. Based on this figure, All-In's annual revenue is estimated to be close to 20 million shekels. Ronal attributes these actions to disputes with its partners.
According to Ronal, on the night of October 18, 2026, while discussions were ongoing to resolve the disagreements, the defendants executed a well-planned operation. This involved extracting information from All-In's systems, redirecting customers to a separate system they created, and taking control of customer communication channels. Automated tools were reportedly used to extract extensive business and customer data, described as confidential and central to the company's operations. Ronal claims this data theft was carried out using the defendants' accounts, but also involved unauthorized access, akin to a breach, into other user accounts.
Ronal states that this maneuver has reduced daily connections from 1,000 at the start of October to 600-650. Romi is quoted as saying, "I've been working on a system for a whole month, I took an office in Petah Tikva, a nice office, hired employees, trained employees, and we are actually going to transfer the entire domain this evening... This is the bomb I'm going to tell you... From my perspective, I can't go back to routine, I'm telling you technically I have no option. These are employees, I signed them on agreements, I did a lot of field work, a lot. Not just in-house, by the way... There are other things I can't talk about yet that are supposed to happen, which are also quite big."
Ronal asserts that this move has already decreased All-In's value by 20%, potentially causing the loss of bonuses from cellular companies, damaging relationships with them, and posing a significant risk to the company's continued operation. All-In is reportedly struggling to meet its obligations while its revenue is jeopardized and payments are delayed. The competitive nature of the business means All-In's market position is being negatively impacted. The lawsuit was filed by attorneys Eyal Eichel and Eyal Kogut, and a defense has not yet been filed.