Reserved Fashion Brand Launches Men's Collection in Israel
Translated & summarized from Maariv by baba
International fashion brand RESERVED has launched its first men's collection in Israel, available at its Jerusalem store and online. The brand plans to open three more stores by 2027 in Be'er Sheva, Haifa, and Nof HaGalil. The collection features accessible pricing, with items like blazers starting at NIS 229.90. This expansion is part of RESERVED's broader international growth strategy.
The story in 5 lines · by baba
- RESERVED fashion brand launches its first men's collection in Israel.
- The new collection is available in Jerusalem and online, with more stores planned.
- Three new RESERVED stores will open in Be'er Sheva, Haifa, and Nof HaGalil by 2027.
- The brand aims to blend international trends with contemporary men's fashion.
- Pricing for the men's collection is described as relatively accessible.
International fashion brand RESERVED, owned by the H&O group, is expanding its presence in Israel with the launch of its first men's collection. The new line will initially be available at the brand's Jerusalem store in the Azrieli Malha Mall and on its Israeli online platform. This expansion marks a significant step for the brand, which aims to blend international fashion trends with contemporary interpretations of men's wardrobe staples.
RESERVED plans to open three additional stores in Israel by 2027, with locations in Be'er Sheva, Haifa, and Nof HaGalil. Concurrently, the product offerings will be expanded across its seven existing Israeli branches, including its flagship store at the Ayalon Mall in Ramat Gan.
The new men's collection features accessible pricing, with blazers starting at NIS 229.90, shirts from NIS 79.90, jeans from NIS 159.99, sweaters at NIS 129.90, coats from NIS 179.90, and t-shirts for NIS 69.90.
A spokesperson for the brand highlighted its ongoing international growth, noting that RESERVED operates 380 stores across Europe and is solidifying its position in the Israeli market as part of its global development strategy.