NOX Group Switches Alcohol Supplier in $6.7 Million Deal
Translated & summarized from Globes by baba
The NOX Group has signed a NIS 25 million ($6.7 million) deal with Global Wine & Spirits to become its main alcohol supplier, ending a 15-year partnership with another company. The agreement includes integrating Global's brands like Jack Daniel's and Hennessy into NOX's Tel Aviv venues. NOX Group plans to expand with new locations by 2027, and the deal will cover these future sites.
The story in 5 lines · by baba
- NOX Group signed a NIS 25 million deal with Global Wine & Spirits for alcohol supply.
- The agreement ends NOX's 15-year relationship with its previous alcohol provider.
- Global will supply brands including Jack Daniel's, Glenfiddich, and Hennessy to NOX.
- NOX Group operates popular Tel Aviv venues like Pop & Pop and Atlanta nightclub.
- The deal supports NOX's planned expansion, including a new Tel Aviv complex by 2027.
The NOX Group, a prominent operator of restaurants, bars, and clubs in Tel Aviv, has signed a significant commercial agreement with Global Wine & Spirits, valued at approximately NIS 25 million (about $6.7 million). This deal marks a shift in NOX's supply chain, as Global will now become the group's primary alcohol provider, ending a nearly 15-year relationship with its previous supplier. NOX Group, established in 2011, manages well-known establishments in Tel Aviv including the restaurants Pop & Pop, Luli, Capella, Erev, and De Facto, as well as Beer Garden in Sarona and the clubs Atlanta and Morpheus.
Under the new agreement, Global's portfolio of brands, such as Belvedere, Glenfiddich, Jack Daniel's, Moët & Chandon, and Hennessy, will be integrated into NOX's operations. The partnership also includes plans for joint ventures in event management and brand promotion. This collaboration is set to support NOX Group's expansion plans, which include opening a new restaurant, bar, and event complex at the intersection of Montefiore and Allenby streets in Tel Aviv by 2027. The group is also exploring opportunities to expand its business beyond Tel Aviv.
The agreement will extend to these future ventures, ensuring a consistent supply of Global's brands. NOX Group's strategic move aims to enhance its offerings and operational efficiency as it continues to grow within the competitive hospitality market.